The Google Business Profile is a tool that helps small businesses succeed. It’s a free service from Google that helps you get your local business seen online, generating more calls, site traffic, and reviews.
However, getting started with your Google Business Profile (GBP) can take a lot of work. You need to create a business profile, provide access to your employees and teams, and optimize your business listing to attract more views and customers from search engines. Being listed in Google is only half the battle. In order to keep your listing in high standing, you need to make sure that it is up to date and accurate. This includes updating your hours, listing your current products and services, and posting updated photos and information about your business through GBP posts. Once your listing has been verified and optimized, you need to start generating and responding to reviews from your customers.
You need to follow step-by-step instructions on managing reviews on Google My Business. You will learn how to add reviews by email, mobile, or website sources, and how to create well written and optimized responses from your brand. It is important that you respond not just to your business’s good reviews, but to the negative ones as well.
Google My Business reviews are an important part of your SEO. If you don’t have enough reviews, ranking in certain niches for some keywords can be difficult. Reviews are also essential for customers who want to buy from you. If you’re not on top of your game with reviews, people will be less likely to trust the quality of your products or services.
Reviews can help to improve your brand authority and even your online visibility. Listings with more 4 and 5 star reviews are more likely to attract search traffic that results in conversions. While good reviews and ratings are necessary for any business, reviews with customer images can help your listing stand apart from other local competitors.
Reviews help customers find and connect with businesses, and they are an important part of Google’s algorithm to determine which businesses appear at the top of search results. Your business can’t just sit back and wait for reviews. You must take action to ensure that you are being seen and reviewed by users researching or looking for your business on Google.
The best way to get reviews is by having great customer service, offering discounts and promotions, and providing quality products. If you have a good reputation as a local business, your Google Business Profile will automatically appear in search results when people search for places near them. This helps your customers find you and helps you increase revenue.
Anyone can submit reviews, but it is important to ensure you are helpful and courteous when interacting with reviewers. If your business has a physical location, you can have a local business listing on Google Maps. This will help your customers find you when looking for local businesses.
How to Easily Manage GBP Reviews
Most of the time, we use reviews to help guide our decisions. Whether it is an online purchase for a new computer, a new outfit from a local retailer, or simply where to get dinner, the majority of searchers trust reviews from Google and other sources to help guide their purchasing decisions. Like word of mouth recommendations, a good review can say a lot about your business’s products and quality of service.
For some products and services, reviews can be critical. Purchases that involve significant financial impact will be even more reliant on reviews. After all, would you be more willing to trust a dentist with hundreds of five star reviews, or one with a handful of two and three star reviews?
This is where tools like Local Viking come into play. By having a software that allows easy access and management to reviews across multiple listings, you can cut down on a significant amount of time spent on capturing and responding to reviews. Local Viking is an excellent tool for managing Google reviews. You can see what people are saying about you online, so you know what to expect when they visit your company’s website or app. You can also see how many reviews you have, which is a great way to measure your success as a business.
Benefits of Review Management Software
Getting more reviews for your business is a great way to increase brand visibility and customers. But the process of reaching out to previous customers to request reviews and responding to your reviews across multiple channels can be time confusing and messy. There are many great review management systems that allow you to manage reviews for your brand, even across multiple channels and locations, in one place. A few of the benefits of using review management software include:
- It saves you time. Login to one place to check and respond to reviews, even if you have multiple listings or businesses.
- It helps you get more customers. A positive review can help your business grow in the long term by making it easier for customers to find you online and on social media sites like Facebook and Twitter.
- Keep your business information updated. Reviews can impact changes to your listing information, which can help keep your business profile up to date. These include mentions of a change in location or seasonal hours and deals.
- It provides real-time insights into what’s working and what isn’t working. Review management platforms will often track engagement and performance, allowing you to monitor more than just reviews. This data can help you to improve your business listing and in turn generate more positive reviews for your brand.
- Better delegation. Worried about providing access to your listing and social channels and stuck handling your reviews on your own? Services like Local Viking make it easy to add users and share access to your Google listings safely, which means you can assign trusted members of your team to manage your listings without worry.
The more reviews you have on your page, the more likely someone will find their way back to your location. It may seem impossible, but remember that if you manage your reviews well, they will eventually come back and give you more business than ever!