Marketing Sponsored Video Marketing

5 Tips for Crafting a Video Marketing Strategy for Your Music School

Image courtesy of Unsplash

Using video to promote your music school such as a Richmond music school is one of the most effective marketing approaches in today’s digital world. By leveraging video content, you can showcase your brand personality and accentuate your products or services vividly to your target audience.

Here are four tips for crafting a successful video marketing strategy for your music school.

1. Select the right target audience

Who do you want to target with your audience? Do you want to show videos to parents or do you want to show videos to kids? Selecting the right type of audience as the first step of establishing your video marketing strategy is imperative in setting the foundation of developing a successful video marketing strategy. By identifying who the target audience of your video is, you can film and craft a video that’s tailored to your audience’s interests and needs and improve their brand perception and purchase intention for your services such as Richmond dance lessons, Richmond piano lesson, or ballet lessons Richmond.

2. Create a timeline and budget for your video

To produce an effective and engaging video for your music school, thorough planning is required. Planning includes identifying the location of the shoot, the number of people involved for the video production, and the financial budget required for the production. Moreover, a detailed timeline should be developed. Creating a clear timeline for every step of the process and plan for occasional delays will help you assure that your video will be produced on time. 

3. Select right digital platforms to promote your video

Before you produce your video, think about where you’re going to promote it. Do you plan on focusing more on promoting your video through YouTube or do you want to engage with your audience through TikTok or Instagram? Different audiences spend their time on different online platforms differently so you want to choose the right platforms or allocate your marketing budgets on platforms that are most effective in engaging with your audience.

4. Develop messaging and select the right types of video for your personas

It’s important to communicate a message with your videos. To do so, make sure you’ve developed the personas of your audiences. Once you’ve developed the personas, you can define their needs and wants so that you can craft messages tailored to them. Doing this helps you develop a video that entices your audiences.

5. Decide which metrics you want to track and how you will measure success

The last step in creating a successful video marketing strategy is to defining metrics you want to use to better understand whether you’ve accomplished your goals.

You can default to using the metrics available in your platform of choice. But this can make it difficult to figure out if your video strategy is performing over time. It can also make it difficult to measure the effectiveness of multichannel video strategies. Instead, choose several key performance indicators that correspond with your video goals. Examples include newsletter signups, phone calls, or contact form inquiries. This list of metrics is a good place to start if you’re not sure where to start with tracking your video marketing.

About the author


Ray Wang

Ray Wang is the owner of RW Digital, a Vancouver digital marketing agency. Ray specializes in data analytics, digital advertising, SEO, WordPress website development for consumer brands and hospitality, real estate, self storage, and social-impact industries and startups.