With social media continuing to be a major online media content consumption platform for customers of all demographics, social media marketing will remain a vital component for businesses’ overall marketing. Social media platforms such as TikTok, Instagram, and YouTube are effective channels to reach a wide but targeted audience and accentuate your brand personality or product features and benefits. Here are five social media trends every business should look out for in 2023.
Professionally produced corporate videos will be high in demand in the new year. Why? Because a professionally filmed and edited corporate that has impeccable sound quality helps brands establish their brand positioning and further strengthen its brand reputation. Consumers use various social cues to understand an unfamiliar brand. If a consumer that hasn’t heard of your brand before and sees your professionally produced corporate video, the consumer will view your brand’s products or services as high quality and sophisticated. If an existing client views your professional corporate video, it’ll further strengthen the client’s trust in your brand’s quality and services. You can work with a corporate video production company such as a Vancouver corporate video production company to develop highly engaging and professional online video content such as a corporate video or an animated explainer video. A corporate video production company will help your brand with script writing so that the story is intriguing.
Embrace Inclusivity & Diversity for Social Media Strategy
Including employees of various backgrounds to contribute to your social media strategy is critical in achieving success in social media marketing for 2023. Encouraging members of LGBTQ+ or minority groups to share their ideas for your brand’s social media initiatives will help your company develop more inclusive and diverse content that’s catered to all audiences. This inclusivity helps your brand bond more strongly and deeply with your audiences and helps your brands show that you truly care about your communities.
Leverage User-Generated Content
Among social media trends, the value of user-generated content (UGC) is well-established. Influencer marketing, in particular, has become a major market force, but these days it has become more collaborative. For example, shoppable Instagram posts put together by an influencer help to sell many units of product. With that said, other types of UGC also help sell things and increase brand awareness. For example, a simple product feature of your brand’s offerings will help your brand reach an audience relevant to your business. For example, if you’re a hotel in Vancouver, you can partner local foodie to promote your lounge or restaurant to drive more exposure about your restaurant and traffic to the restaurant.
Invest More in Social Media Ads
Brands will spend more on social media advertising, especially on networks like Facebook and Instagram that have limited brands’ organic reach on social media. Ad spending has risen steadily for many years, and businesses should expect the trend to continue over the long term. Brands that don’t advertise on social media are missing out on a lot of potential revenue.
Increasing B2B Social Community Building
When someone mentions social media communities, most of us think about B2C marketing and special affinity groups. However, one of the latest social media trends is that B2B brands are building communities on social networks such as Facebook. These communities will usually share tips and tricks that are industry-specific while also talking about products. Over time, business decision-makers build brand affinity and, when the time comes, buy what they need from that company.