Business Marketing

5 Tips for Expanding Your Agency’s Offerings

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Starting and building an agency is a challenging task. Not only do you have to be concerned about the success of your business, but your success depends on the success of other companies around you. On top of that, competition in the marketing industry is as high as it’s ever been. There is no one-size-fits-all solution to the problems that brands face today, but there are ways to help you stand out from your competition and scale up.

If you run an agency, you have the freedom to tailor a solution to each of your client’s specific requirements. But how do you do it? How do you expand your agency’s offerings so that every client benefits from doing business with you?

If you want to expand your agency’s offerings and your business, here are five tips that can help you get started:

1. Develop a High-performance Culture

Promoting a culture of committing to the best performance can benefit your employees and the agency. When your team is constantly engaged, empowered, and supported, they are most likely to be highly motivated and productive. Like any new or current initiative, fostering a high-performance culture can initially be overwhelming. But by focusing on company values, communication, employee growth and development, and performance management, you can bolster your agency’s culture and set teams up for more wins.

2. Pinpoint the Type of Client You are Looking For

Just as a client wants something specific, you should also narrow your focus to ensure that you can deliver the best of what you can provide. Of course, this can be difficult at first. Young agencies pick up any client they can. But, with some discernment, you can see that the quality of your work matches your expectations, which will land you more clients.

3. Put Your Money Where Your Mouth Is

You should be using your own products and services; what better way to show off what you can offer than by using it yourself? This will show prospective clients how confident you are in your skills and give them more impetus to use your services.

4. Utilize Technology and AI

Artificial intelligence in digital agencies can enable you to think of new ways to create valuable automation, such as automated workflows. These workflows would usually demand a considerable amount of input and time, but with AI, they can be done in as little time as possible. Some of these processes can include content creation and distribution, digital marketing, and crafting proposals and invoices.

5. The Strength is in Your Brand

Before you gain a large clientele, you must build your brand so that others know what to expect from you. That goes to your goals and your principles. In the early days, the best thing you can do is reinvest in your brand to keep propping it up.

Another crucial aspect of this is consistency. That all starts on the ground floor. If you are consistent in the house, you will be consistent with the outside world. People will know what you are all about and expect a certain level of expertise from you and your company.

In the end, it all comes down to your clients. They’re the ones who matter most, and they’re the ones who will tell you what to do. The most important thing is to pay attention to them and ensure that you always do what you can to help them achieve their goals. This is how you grow your agency in a way that makes sense for your clients and yourself.

About the author


Greg Walthour

Greg Walthour is co-CEO of Intero Digital, a 350-person digital marketing agency that offers comprehensive, results-driven marketing solutions. Greg has more than 20 years of experience directing paid media strategies, optimizing SEO, and link building solutions, such as content and PR. He leads a team of experts in web design and development, Amazon marketing, social media, video, and graphic design, and Greg has helped companies of all sizes succeed in the digital age.