You probably already know how effective Google My Business is if you are here reading this. You can add more information about your business than just your location and hours to your Google Business Profile. Your listing gives users a first impression of your brand online, including images of your location and products, contact information, and feedback from real people who have used and reviewed your company. The more information you can add to your Google Business Profile, the more likely you are to attract users who are in need of the products or services that you offer.
But how do you know that your Google Business Profile is performing well and reaching your target audience? Monitoring and analyzing your business listing can take a lot of work for a small business owner. And if you manage multiple locations, you could be faced with a significant amount of time spent on reporting and analyzing your listing data across all your locations.
Google Insights for your listing can tell you a lot about your listing and how users interact with your brand. As a digital marketing agency, how can you know what data matters the most to your client’s bottom line, and which data is best to compile a report to show optimal progress for your business listing? Building manual reports for all your managed Google Business Profiles can be time consuming and inefficient. However, there are several tools and reporting dashboards that you can use to not only manage your business listings, but create engaging and automated reporting that help to highlight local growth.
Using Google Business Profiles
Using Google’s “Google Business Profile” service, your company will be more visible to users conducting online searches. You can use this Google feature to handle your company’s online presence. It enables you to establish a credible online presence by creating a company profile that appears in Google search results and local maps searches. Using this account, you can update your company’s details, respond to feedback, and upload photos of your establishment.
If you own a small business, that is a fantastic strategy for attracting new customers and increasing your online lead generation. We will initially answer some common questions you might have about Google Business Profiles and then share some tips on how to track your GBP results.
- How Does GBP Help My Business?
Information about your company can be added or changed at any time, including business hours, photos, and website links. If you want your company to show up in local search results, you can either claim or verify your listing.
- How Do You Monitor GBP Performance?
Using the account’s linked email address is the most reliable means of monitoring your Google Business performance. It is necessary to sign up for a new account if you want to use an email address that does not already belong to a user. To get started, go to their official website and click the “Get started” button.
Google Business Profile, lets you manage business information, like hours, addresses, and contact information. You can also add photos and videos, respond to reviews, create a page for your website, and more.
- Business Directions
If you have a local business where customers can visit you, it’s a good idea to tell them how to find you! With a visible listing address on your Google Profile, customers can simply ‘Get Directions’ in order to get step-by-step directions from their location to your business. Making it easy for potential customers to find and contact your business is just one of the important uses of GBP listings.
- Reviews & Review Responses
Reviews are what many consumers use to determine if they want to obtain the products or services of a local business. Getting great reviews from happy customers is only part of the process. Your business should be encouraging customers to leave a positive review and to include images or videos of the product or service they obtained. In addition, your business should be replying to all reviews – both positive and negative – within a reasonable amount of time. This shows that your business is active and helpful when it comes to customer interactions.
- Adding Relevant Local Images
Images help customers to see what your business offers, your location and staff, and the quality of your goods and services. User images that are added in reviews are even better for your business, because they come from previous customers who used and loved your business. Make sure to add photos of your business interior and exterior, your staff, and your products in addition to asking happy customers to share their own photos and feedback about your brand.
- Creating A Video Introduction
Videos help potential customers get a better sense of who you are and what you do. To create a video introduction, click “Edit” from the top right corner of your dashboard, then click “Change” under “Video introduction”.
- Posting on Your Google Business Profile
Adding posts to your Business Profile is an easy and fast way to post updates about your brand and offerings. If you have seasonal hours, a weekend special, a monthly deal, or anything else that you want customers in your area to know about, you can use Google Business Posts to get the word out and encourage engagement with your brand. Posts can also be used to create excitement about a new product or service, or to announce new team members and local events for your business.
Creating Reports For Google Business Listings
Just as important as it is to track your Google Business Profile improvements is being able to report and analyze them. From calls to listing views to reviews, your Google Business Profile can tell you a lot about how users find, understand, and feel about your business. If your business is active on social media – and it should be – you can consider these and other factors in order to paint a better picture of how users engage with your business online.
Adding Google Maps reporting is a crucial step, and it is one of the simplest ways to demonstrate the development of your Google Business Profile account and activity. Such reports can show comparisons between months and years of work. Maintaining regular reporting allows you to see patterns, both good and bad, that are influencing your brand or your small business. Having this information in hand, you can expand on your company’s most successful pages, interactions, and messaging while quickly addressing any negative trends.
There are many essential things to include in your report details from the Google property, and here are some of them:
- The role of data in achieving your objectives
- The action your company can take to achieve its objective
- It is important to include metrics in your reports that show progress toward organizational targets.
These are a few concepts you should know, and should keep in mind about Google Business Profiles. This can be helpful for you if you want to know more about tracking and reporting your Google My Business. Therefore, improve your business online presence.