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Reach Your Full Potential With Video Marketing

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Video is an important tool for anyone with an online presence. Let’s be honest: Most people prefer watching to reading. While this doesn’t mean text is a no-no, if your website is all words and no images, you’re probably alienating a good number of potential customers.

Think about it. There’s so much content out there; you only have a few seconds (or maybe even less) to grab someone’s attention. With video, you exponentially increase your chances of engaging website visitors and improving your lead conversion rate. Aesthetically pleasing videos and high-quality audio are vital to your success.

Don’t Miss Out

When done well, video messages are more effective than text. They are more memorable, more engaging, and more efficient at driving traffic. They can also convey information faster.

This is important in today’s environment. If you don’t grab your customers’ attention right away, they’ll probably move on and forget about your brand.

It might sound a bit dramatic, but what are the chances that anyone will rediscover your website? The internet is huge! By eschewing video, you lose new customers and miss out on sales. At the very least, there should be a video on your home page explaining who you are and what you do.

How to Get Started

Your videos won’t be effective if they’re poorly made. For better quality, keep these six tips in mind:

Communicate. Make sure that you communicate with your marketing team. You need to know what’s already available, what’s in progress, and what you have planned for the future.

Embrace change. It’s awesome when you figure out something that works, but you can’t rely on the same formula forever. If your content doesn’t change with the times, your audience will likely lose interest.

Say thank you. Once you have sent a video to a prospect, make sure to thank them for their time. Think of it like a job interview. In a sense, you’re applying for someone to use your services.

Keep it simple. Remember, videos are especially useful because they allow you to convey messages in a quick, entertaining, easy-to-understand way. If they’re too long or too complicated, you’ll probably lose your audience.

Make it relatable. The key to creating a successful video is appealing to your target audience. For example, if you’re going into a sales meeting, you should present a video with relevant details about your product. It might even include clients talking about how your product benefited their ROI.

Have fun. People can tell when you enjoy what you do. Make videos in your own style with your own voice. Clients want to see the most authentic version of yourself and your brand.

Your videos should be fun, but you should also take them seriously. Just as clients can tell if you’re being disingenuous, they can also sense the amount of effort that goes into a video. To ensure that your video comes out in the highest quality, use a reputable service. It will cost you more money upfront, but you’ll find yourself with a larger — and more engaged — audience than you ever could have imagined.

About the author


Neil Erker

Neil Erker is the director of video production at Abstrakt Marketing Group, a business growth company that provides lead generation solutions.