Backlinks are an integral part of SEO, and every marketer must work on building them.
Search engines like Google use links to figure out how relevant a page is, and enough backlinks will boost your website’s visibility in search engine results.
Building backlinks can be expensive since you must create high-quality content that will get people to link back to you. And very often, backlink marketplaces sell them at hundreds of dollars a link.
It’s far more useful to generate content for your blog that generates backlinks naturally.
This post will provide helpful tips and strategies for creating the kind of content that will organically generate backlinks for your website and help build domain authority over time.
Keep reading to find out more.
The Key to Driving Backlinks Organically
Getting backlinks is important for any website as it increases visibility, reach, and credibility. To achieve this, building great content is essential. However, in the current world of ever-growing digital platforms and content, it can be difficult to stand out from the rest.
So, what can you do to separate your content from others?
- Unique insights on a topic of discussion
- Providing value to users by deep diving into content
- Creating totally original content
High-quality, valuable, and distinct content makes a big difference in gaining backlinks.
It will take time and effort to build such content, but the amount of work involved has a disproportionately high impact on how many other sites link to you.
Understanding this is important since it will help you know what to look for and how to focus on your content creation efforts.
Types of Content To Attract Backlinks
To help you with your content marketing strategy, here are different types of content you should publish.
These formats often create interesting talking points and encourage other bloggers and brands to send their audience to your material.
1. Case Studies and Success Stories
Case studies and success stories are highly persuasive pieces of content that provide real-life examples of how a product or service can help solve a problem.
They often go into detail about a customer or client’s problems, how they solved them with the help of a product or service, what strategies and tactics were used, and finally, the outcome.
These types of content demonstrate your expertise in the industry, show off data points and statistics, and help build trust with readers.
They also offer insights into how specific actions can lead to desirable outcomes. Or they can describe a situation, an event, and how products or services can solve problems.
As such, they’re great for building backlinks, as other brands will point to your content when they want to illustrate an idea or feature an example.
Infographics deliver a huge amount of information in a visually appealing way.
They often display numbers and complex data in an easily readable package. This can be a great help for those wanting to understand information and make decisions quickly.
Infographics are also hard to create and involve design thinking, tools, and comprehensive knowledge about a topic. So, they can require a lot of effort and are valuable brand assets that add authority to your site.
The other outcomes of creating infographics are that they’ll drive traffic to your site. And, of course, generate backlinks to your domain.
One of the easiest ways to create infographics is to use a tool like Canva. It has free templates and user-friendly tools that anyone can use to create useful infographic material.
You can also use free graphics from Freepik and other sources to help you build this type of content.
3. Expert Roundups
Expert roundups are a great way to show off your credibility and build relationships with other people in your industry.
This content format is simple yet effective. You reach out to experts in the same field as you and ask them to provide insight into a specific topic or trend related to the subject matter of your blog post.
Once you’ve collected the information, compile it into an article that includes all the answers from your experts.
This type of content will attract backlinks as readers want to learn more about a subject and gain insight from industry professionals. Plus, the experts you reach out to will also be likely to share the post with their followers and link to your website.
4. Long-Form Content
Long-form content like pillar posts shows off your in-depth knowledge of a topic.
It also has the potential to rank higher in search engine results as it’s often more comprehensive and relevant than shorter pieces of content.
Additionally, long-form content can be broken down into subtopics and linked to other related pieces on your website.
This will help readers explore further, as well as generate internal links that can boost your SEO rankings.
Long-form content is also more likely to get shared compared to short posts. This means it has the potential to attract more backlinks from those who find value in what you’ve written.
Thus, it’s important to write long-form content that offers value and contains accurate data.
5. Thought Leadership Posts
Thought leadership posts are useful for demonstrating your expertise and knowledge on a topic.
These types of pieces usually include an in-depth analysis of a particular problem and how to solve it.
By offering an original perspective on topics, you can add more value to the conversation around them. It’s also a chance for you or the leaders in your business to build your personal brands online.
So, create Twitter threads, LinkedIn posts, and blog content, and share your insights and ideas on council platforms.
Your thought leadership pieces are great for building relationships with other influencers in your arena. And very often, such pieces are sources for quotes and examples that other people will link to when they want to reinforce an idea.
6. State of the Industry Reports and Trends
It’s common to look for trends and patterns in the world of business. Such information helps you form predictions and make better decisions.
State of the industry reports are great content pieces to create as they show readers what’s happening in your industry and how it may affect businesses and consumers.
Some examples of such reports are:
- Hootsuite’s Social Media Trends Report 2023
- Blogging Trends and Statistics by Blog Tyrant
- eCommerce Trends 2023 by Shopify
Such reports are mostly interesting to people in sales and marketing as well as decision-makers who want to know what areas to prioritize to meet business goals.
So, if you want to appeal to B2B decision-makers, state-of-the-industry reports are a great way to attract backlinks.
These types of content pieces take more time and research to create. But they can be extremely valuable and help you build trust and authority in your industry. Plus, as the reports become more detailed over time, they will continue to attract more backlinks.
Over to You
In conclusion, by creating content that offers value and is high-quality, you’ll be able to attract backlinks from other websites.
To do this, focus on powerful content types such as long-form articles, thought leadership posts, and state of the industry reports.
These types of content pieces can help you build relationships with key industry players and showcase your knowledge and expertise. Not to mention, you build your online authority which can increase traffic, lead generation, sales, and other key metrics.
Let me know if there are other types of content that worked well for you and helped you generate backlinks organically.