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Creating Visually Appealing and User-friendly Websites: Web Design and UX Tips

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A world of endless possibilities awaits your exploration of web design! The creative web design creates a lasting impression on the digital world, providing a top-notch user experience (UX).

Keeping ahead with the best web design and UX tips, you can power up your web design game and provide a great experience that meets all your customer needs.

User-friendly websites go beyond an attractive design; they foster meaningful interactions and facilitate achieving business and individual goals.

Whether you are a startup or a well-established business, this article is for you to help you create a highly appealing website.

Now let’s reveal the secret to building a user-friendly website that captures and engages users immediately. Let’s go! Are you up for it? We’re ready to go!

Unlock the Power of Appealing Design with UX Design

UX Design revolves around developing a website that is easy for users to navigate. User experience design helps to make your website or application easy to use and does not confuse your users.

A UX designer focuses on how your consumers will use your product. As you sell a product or service, you also produce content to reach and connect with your customers before the products even reach their hands.

While building the website, it is great to consider the user perspective in mind as you want your audience to land on the right page that defines your business.

With an inexperienced web design team, you might not meet the users’ expectations. By choosing a UI/UX development company, you can deliver a great user experience.

Key UX Tips to Create Visually Appealing Websites

Rather than designing casually, designers must put time and effort into the best website by incorporating tips and tricks to make it look good, responsive, and user-friendly.

Seeking the right tips? Here, we have compiled the best tips and tricks to design a beautiful, user-friendly website.

Put the User at the Center of Your Website Design

There is more to website design than what works for you and your team. Rather, choose a style that centers around the needs of your users.

Moving from this to a user experience perspective, you can quickly spot areas where problems might arise.

Consider Using Responsive Design

The next best practices involved creating a highly appealing experience for the users to consider implementing a responsive design that is easily accessible from any device (desktops, laptops, tablets, and mobile devices).

Nowadays, more and more people visit websites on their mobile devices, which makes responsive design essential. Depending on your device, your website might not display properly without it. As a result, your website’s bounce rate is high, and engagement is low, leading to a poor user experience.

Use Consistent and Clear Navigation

A website can’t function without clear navigation. Websites are like maps for users. With the crystal clear navigation process in place, you can provide the best user experience to the visitors visiting your website and easily satisfy what they are looking for. You should ensure that your navigation is visible and easily accessible. It is highly recommended to reduce the excessive use of drop-down menus. This may confuse the users, and they might leave the website immediately. Adding something that guides the user to navigate the website easily is great.

Contextualize Your Images

Pictures speak louder than words! When optimizing your website’s UX and visual aesthetic, ensure your images complement your fonts, text, and layout. Visuals and design are up to you, but ensuring images add value and context is important.

In addition to images and videos, GIFs can reinforce your brand and demonstrate how your products work. Video, animation, and motion graphics are also more eye-catching than static images, which can help your website stand out.

Make Effective Use of Whitespace

A website’s white space is the area between images, text, and other design elements. By utilizing whitespace effectively, a website can be made more readable and more user-friendly. This, in turn, will help you create a great visual appeal by placing the elements in the right way in the background.

It also facilitates the scanning of content more efficiently and provides a more sophisticated and elegant appearance to the website.

Maintain a Consistent Typography

An effective typographic design establishes a brand’s identity and conveys information on a website. A consistent typographic style throughout the website facilitates navigation and interaction.

Keep your fonts consistent, stick to one font, stay consistent with colors, and make sure your typography looks good on different devices and browsers.

Put a Call to Action That Is Appealing

CTAs encourage users to act. As a result, conversion rates increase while user navigation is improved. The CTAs on your website should be visible on every page and throughout the user experience. To make CTAs stand out from other buttons, appropriate colors and textures can make them pop. There is also a need to consider the placement of the CTA and the text that appears on the CTA. The user should be encouraged to take action by incorporating an action verb in the text.

Boost the Speed of Your Website

Users need to experience a fast-loading website. They may get frustrated with long loading times. Increase conversions and engagement by optimizing your website for speed.

If you have larger images on your website, start compressing them to enhance the speed and performance of your website.

Bring User Feedback into the Process

Always open to taking feedback from the user. Without incorporating the feedback, you cannot find how users interact with your website and where they face issues. Overall, feedback allows you to make more informed design decisions. A user-centered approach increases user satisfaction, boosts engagement, and increases profitability.

A website should incorporate user feedback, whether through surveys, user testing, or other means, to stay current and relevant, meet the needs of its users, and ultimately facilitate business growth.

Do Not Forget to Test Your Website

To ensure a functional, reliable, and easy-to-use website, thorough testing is essential. It is essential to thoroughly test your website before launching to ensure a positive user experience and avoid negative feedback.

A broken link also called a 404 error, is one of the most common problems that may arise. If you delete a website or change its URL, you must create a 301 redirect. Broken links will not result in a Google penalty but can negatively affect website visitors’ experience. To avoid issues like these, you must thoroughly test your website.


Developing a web page that is both visually pleasing and user-friendly involves more than just technical expertise. Visitors should also be able to enjoy and remember their experience on your website. Take time to explore the expectations of your target audience. Choosing a UI UX design services provider will benefit in multiple ways.

About the author


Albert Smith

Albert Smith is Digital Marketing Manager at Hidden Brains, a leading software development company specializing in mobile & web apps. He provides innovative ways to help tech companies, startups and large enterprises build their brand.