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Top 5 Headless eCommerce Platforms in 2024

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As eCommerce continues to evolve, headless commerce platforms are at the forefront of innovation in 2024. These platforms offer retailers the flexibility, scalability, and capability to deliver seamless customer experiences across multiple channels. In this article, we’ll explore the top 5 headless eCommerce platforms that are leading the way this year.


BetterCommerce is a trailblazer in the world of headless eCommerce. It boasts a modular architecture that allows retailers to craft tailored eCommerce ecosystems. One of its key strengths is scalability. Recent statistics have shown that businesses adopting scalable commerce solutions like BetterCommerce experienced an average revenue growth increase of 30% over the past year.

BetterCommerce is also known for its technological innovations. It seamlessly integrates AI-driven personalization, machine learning-based product recommendations, and advanced marketing automation. These features empower retailers to deliver exceptional customer experiences, driving customer loyalty and boosting revenue.

The platform’s true omnichannel capabilities ensure a consistent shopping experience across all touchpoints, whether online, in-store, or on mobile devices. BetterCommerce supports various business models, including B2B, B2C, and subscription-based retail, making it a versatile choice for retailers of all sizes.

BetterCommerce’s modular architecture, featuring modules like “BetterCommerce OMS,” “BetterCommerce PIM,” and “BetterCommerce CMS,” allows businesses to customize their eCommerce stack to suit their specific needs. This modular approach streamlines development, integration, and innovation, enabling businesses to respond swiftly to market changes and customer demands.


CommerceTools is a pioneer in the realm of headless commerce. It is renowned for its flexible, API-driven architecture, which empowers retailers to deliver content and commerce across various channels. Major brands like Adidas and Audi trust CommerceTools for their eCommerce needs.

Scalability is one of CommerceTools’ strong suits, enabling retailers to grow their operations seamlessly. The headless approach allows businesses to decouple the front-end and back-end, providing the flexibility needed to adapt to evolving market conditions.

CommerceTools also places a strong emphasis on personalization, a key trend in 2024. Its API-first design simplifies the integration of various third-party services and tools, enabling businesses to stay at the forefront of technology.


CommerceLayer specializes in B2B commerce, addressing the unique needs of business-to-business transactions. In an era where businesses often operate in both B2B and B2C spheres, CommerceLayer’s composable approach to headless commerce is gaining prominence.

This platform goes beyond B2B, also supporting subscription and usage-based billing, making it a versatile player in the field. Its focus on providing a unified commerce experience aligns perfectly with the trend of true omnichannel capabilities.

CommerceLayer’s flexibility and adaptability are enhanced by its headless architecture. Retailers can create custom eCommerce applications tailored to their unique requirements, reducing development costs and accelerating time-to-market for new features.


Sylius stands out as an open-source headless commerce solution. It empowers retailers to build custom eCommerce applications while maintaining flexibility and adaptability. Sylius is particularly appealing to businesses looking for a cost-effective and customizable solution.

With a modular architecture and a thriving open-source community, Sylius enables retailers to create tailored eCommerce ecosystems. It provides the tools needed to adapt swiftly to market changes and customer demands.

Sylius’s commitment to open-source principles encourages innovation and collaboration within the eCommerce community. This platform is ideal for businesses valuing customization and cost-efficiency.

Elastic Path

Elastic Path is another prominent player in the headless commerce space. Known for its flexibility and adaptability, Elastic Path empowers retailers to deliver unique customer experiences.

Elastic Path’s headless architecture enables businesses to decouple their front-end and back-end systems, providing the agility needed to respond to market changes. It excels in providing a unified commerce experience across various channels.

Scalability is a strong suit for Elastic Path, ensuring that retailers can grow their operations efficiently. Its modular approach enables businesses to customize their eCommerce stack, staying competitive in the ever-evolving eCommerce landscape.

In conclusion, 2024 is a year of transformation in the eCommerce world, and headless commerce platforms are leading the way. BetterCommerce, CommerceTools, CommerceLayer, Sylius, and Elastic Path are among the top players in this space, each offering unique strengths and capabilities. Retailers must carefully evaluate their specific needs and objectives to choose the right headless eCommerce platform that will enable them to thrive in the dynamic and competitive eCommerce landscape of 2024.

About the author


Anil Baswal