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How to Choose the Right Technology When Starting Your Business

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The tech industry continues to evolve, with further advancements in current technologies alongside exciting new developments to solve additional challenges. Staying informed and on top of the latest trends in tech gives you an edge over the competition. You can scale your operations as you expand, integrate new software solutions to target areas of concern within your business, and streamline everyday tasks using machine learning and AI to optimize your resources and increase your time to devote to other areas.

The right technology can help you launch your business correctly and give you the greatest chance for success. Learn about the latest tech trends and how they can benefit your new business now and in the future.

What Can Tech Achieve in Business

Business technology exists for every aspect of running a company, from everyday business operations to product-specific tech to applications that make customer interactions and satisfaction easier. Choosing tech that addresses your needs is crucial to streamlining your processes and setting yourself up for success. The right picks will improve your efficiency, make communication easier, aid collaboration, and boost productivity.

Essential Business Technology Varies by Industry

The types of tech that your business requires depend on your industry and what you wish to achieve. Understand your needs thoroughly before you begin shopping for tech solutions. Some of the top technologies currently transforming the business world include:

  • Artificial Intelligence
  • Machine Learning
  • CRM
  • Virtual Reality
  • Cybersecurity
  • Blockchains
  • Internet of Things
  • Robotics

If your business is in retail, customer relationship management software (CRM) is essential. Cybersecurity is important in any business, as it keeps data safe and protects you from a data breach. AI has new use cases all the time and can apply to a wide range of business sectors. The types of tech you choose ultimately depend on what you want to achieve.

Considerations When Choosing Technology for a New Business

The sheer number of options for tech can make the process of choosing what’s right for your business intimidating. Simply the process by following these tips.

Research Your Options

Any time you consider purchasing new tech for your business, you should spend some time researching your options before you buy. Determine what you require from the product and then compare your needs to what the product can offer, how it can optimize your processes, and how it can make everyday tasks easier on your employees.

Look for Tech with Excellent ROI

Investing your resources into new tech for your company demands careful thought. Spend your money wisely by looking for options that provide the following:

  • User-friendly interface that is easy to train and easy for staff to use
  • Scalability so you can expand and integrate new applications as you need
  • Accessible via mobile devices for optimal ease of use
  • Secure interface that protects your information and the sensitive data of your customers
  • Ongoing support for updates, issues, and team training

Get Recommendations

Look into what other businesses in your sector use. Speak with colleagues to get recommendations and learn what does and does not work. You can identify solutions that match your needs, and avoid those with too many flaws or ones that don’t have many use cases suited to your industry or future plans.

Get a Demonstration

Learn how to use your chosen tech the right way by requesting a free demonstration from the vendor. This is an opportunity to see how it works, ask questions, and get some guidance to make it easier to implement throughout your company.

Keep track of what you learned to reference and compare all the tech you tried out. Create a scoring sheet to rank the performance of the tech across key areas required for your business. Ideally, include a selection of employees to attend the demo to get a range of opinions and find out if the tech will work in the departments that need it.

Take Advantage of Free Trials

Many tech solutions come with a significant price tag. Save your money to spend on the solutions that make a real difference for your business by trying before you buy. A lot of popular products offer a free trial of a few weeks to a month to give you and your employees a chance to test drive the tech and discover if it is a good fit for your needs.

Collect Feedback

Your employees are the ones who will use the tech daily to keep your business running smoothly. Make sure you speak to them about their experiences, concerns, and overall opinions after the trial period. After using the technology consistently, they should have valuable insights to offer.

Continue to get feedback even after you implement the tech in your business. This brings your attention to any problems that arise so you can fix them or look for another solution.

Launching a business from scratch is a daunting task. Give yourself all the available advantages to create a strong presence in your chosen market by carefully selecting the tech solutions that will help you solve common issues and optimize your operations. Selecting the right applications and software can help you build your brand and earn a positive reputation for excellence in your products, customer service, and business operations.

About the author


Katherine Robinson

Katherine Robinson is a writer for MicroTouch, the global leader in capacitive touch solutions.