Social Media

Why Social Media is More Important Than Ever

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Social media is constantly accelerating and innovating, with a notable spike in the competitive market due to changes in user interests. Over the years people have shifted into their digital spaces more than ever, with social media platforms deriving better perks for the time users spend online. 

Reportedly, there were around 5.44 billion online users globally, which is valued at 67.1% of the global population. Of these total numbers, around 5.07 billion or 62.6% of the global population were noted as social media users.

Social media is more than just branding awareness. It is best for that as social media influences your marketing and sales funnel, helping with brand reputation and authority, informing you about product development, offering customer service, and more.

Growing Importance of Social Media

Let us now check out the key reasons behind the importance of social media.

  1. Growth

So, what is it about social media? The answer revolves around the evolving number of audiences, driving traffic that contributes to the business objectives. Frequently, we will locate the best strategies for social media that are extremely tactical and less strategic, eventually leading to a better approach that is often disconnected from the goals and outcomes.

Whenever social aims to generate awareness, foster better engagement, or deliver distinctive conversion goals, the KPIs and the rest are generally based on the growth objectives. Growing social is often the ideal strategy. Aim towards the things you are growing, how we scale it, and why we are undertaking it, with the highly essential attributes of considerations involved in shaping a plan or a strategy.

  1. Driving Traffic

Whenever you assume that one of the objectives relies on driving traffic and attaining greater traffic, social media becomes the digital channel or vehicle for getting this done. The value normally relies on the engagement and impressions happening across the social media platform. But at a specific time, we need the users to click on the website while engaging with it.

There are numerous ways to drive traffic to the resources and content where the audience member is present in the community or throughout the customer journey. Like the different content-based channels and tactics, using social media can effectively boost website traffic that engages with the audiences in different ways, offering better value to them and getting closer to conversion over the entire objectives.

  1. Customer Support & Outreach

Other than the marketing objectives, social media enables us to interact with our audiences and customers in numerous ways that are difficult across other channels. You can send emails to those who are subscribed. But whenever one wishes to foster community and have effective communication with a more two-way scope, social media becomes the ideal channel.

However, when individuals need to think about social media for customer support, a customer will use it to solve a problem. Never get caught off guard or wait for it to locate you. Use social media for better customer support and to reach any topic whenever it makes sense.

  1. Reputation Management

Several social media sites, mainly for B2C businesses, serve as review and rating sites. Suppose you need to figure out the social media sites your audiences are using and leaving behind reviews in the industry. In that case, you can always take advantage of the scope for leveraging the reviews for your benefit.

Additionally, you can take advantage of the negative reviews, which you have the scope for responding to and addressing professionally to know about the company’s reputation it deserves.

  1. PR

Social media is a robust platform for disseminating vital company messages and news. LinkedIn enables greater professional and press release-based communications however, beyond the corporate feeling of the content where you can use several social networks to garner positive news to the customers, prospects, and stakeholders about whatever the company is doing beyond just the profit.

Spreading cheer and attaining goodwill on social media would increase engagement from the audience, which would increase the size of their audience over time, impacting greater visibility across feedback and timelines. Always pay attention to the impact of social media on amplifying PR.

  1. Local Search

The entire algorithms and the ecosystem appear more than the information verified through Google My Business and the other native maps platforms.

As part of the external look at the directories, including social media networks, the location-based information and the features of social pages and different profiles factor into the search authority rankings and status. A properly optimized benefit of the social media pages that move beyond the social media network extending out to the local search.

  1. Funnel Development

Social media is extremely effective in its impact across the varied levels of the marketing funnel. It is considered as a way for generating awareness and it offers the scope to perform the best job. Often, like the keyword strategy involved in the search, you can map out the entire content strategy addressing the audience where they are included in their journey. 

Having notable ways and content engages the ones who lack awareness of getting reintroduced to the brand, which is essential. After capturing the right audience, you are consistently delivering the best content as you can engage them and enter into the depths. It includes the traffic you are driving to the site.

  1. Agile Marketing

Huge content investments continue to be made across books, gated content, ebooks, and research studies with agile marketing that has evolved as the required approach. It includes smaller content investments and instant testing for making the necessary adjustments. 

Instead of investing in the six-month figures across the bigger content projects, it is important to try out the smaller pieces to know more about the way the audience responds and use this information for guiding the constant investment in this content. Social media is the ideal place for trying out the content and ideas and judging engagement and interest as it is quick, cheap, and easier to deploy.


Social media has turned out as the core part of our lives that has attained a huge importance. It would connect the people from across the globe, facilitating instant communication, driving better brand awareness and allowing the targeted advertising. The massive range of perks makes things clear where social media constantly plays their vital role to shape the society on ways we can interact with each other.

About the author


Saif Ajani

Saif Ajani, a proficient parallel entrepreneur has co-founded RaffleKey and Keyhole. He is also a member of the Advisory Council at Entrepreneurship at Cornell. With a passion for user-centric product development, he helps marketers measure social media campaign impact.