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David Jackson, a frequent article contributor and one of our most popular authors, passed away suddenly on March 1st. David was just 56 years old. David was a marketing consultant and the owner of Free Marketing Tips Blog. His passion was teaching small business owners how to promote their business. He was also a prolific […]

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For a while now, I’ve been thinking about interviewing top online marketers as an entertaining way of changing things up with my articles – but also to share with you different viewpoints, opinions and levels of expertise. Anyway, this is my first attempt in what I hope to be a regular series of interviews with […]

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If you’ve been involved in sales and/or marketing for any length of time, you’ve probably heard the term “Unique Selling Proposition.” But just in case you haven’t, let me explain what a USP is. A Unique Selling Proposition is what makes a business unique and/or different from all other businesses in its category. For example, […]

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Like millions of other website owners, I use Google Analytics to analyze my website stats. And while I actually like GA a lot, it isn’t perfect. My biggest pet-peeve with the software is the fact it doesn’t provide real-time results. It has a lag time of at least an hour or two before you can […]

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On Wednesday, February 23, 2011, a category 5 hurricane named “Panda” swept through the Gulf of Google devastating businesses large and small alike. The hurricane was reportedly named after one of Google’s engineers. So what was the reason for this catastrophic and “game-changing” update? Well, according to Google: “This update is designed to reduce rankings […]

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I’m a giver by nature. It’s hardwired into my DNA. I much prefer giving rather than receiving. As such, I truly enjoy helping people. Over the years, I’ve dispensed thousands of marketing tips through the many syndicated articles I’ve written, on my blog, through my marketing consulting service, and on a variety of Internet Marketing/Small […]

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One of my favorite things I like to do when I’m online is browse the Internet, and check out other marketing websites. I’m an avid reader, so when I come across a well-designed website that appears to have an abundance of quality content, I’ll usually spend a few minutes on the site reading that content.And […]

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The key to successful niche marketing is to pick a niche small enough to dominate, and large enough to be profitable. It’s an extremely delicate balance that requires both skill and luck. But when you strike that perfect balance, and are able to dominate a niche, you automatically become the recognized expert and authority in […]

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In continuing with my interview series, it is my great pleasure to bring to you Branding and Marketing expert, Patrice Rhoades-Baum, owner of BrandingAndWebsites.com. Backed by more than 30 years of strategic marketing and expert copywriting, Patrice‚Äôs experience includes 25 years of high-tech corporate marketing. In her corporate career, she strategized, wrote, and managed dozens […]

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What is a guru? Literally, a guru is a teacher. The word guru means “heavy” or “deep,” thus a guru is a person “heavy” or “deep” in knowledge. In this sense, a schoolteacher is a guru, a coach or athletic instructor is a guru, a fine-arts, or even a dance teacher is a guru. One’s […]

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In my previous article, Google PageRank: SEO Treasure or Fool’s Gold? What the Experts S…I argued strongly against the importance of PageRank and believing in it as a reliable metric. Among the many compelling expert opinions that I presented to bolster my argument, this statement by Google itself made the most sense to me: “Don’t […]

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I’m sure you’ve heard the old adage, “the more things change, the more they stay the same.” This is especially true, when it comes to copywriting techniques. The same timeless copywriting techniques that were so successful fifty years ago, are just as effective today. In fact, some of the greatest ads in the history of […]

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I was watching the TV show Biography recently, and the celebrity being profiled was none other than Ted Williams. No, not Ted Williams the famous hall of fame baseball player and arguably the greatest hitter of all time. Biography, (which has profiled famous celebrities from Barack Obama to Michael Jackson to the Beatles) was profiling […]

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A couple of weeks ago, I visited one of the Internet Marketing/Small Business forums that I’m a member of, and noticed a new member had posted a typical newbie question in the SEO forum. The member wanted to know how she could be guaranteed to get her website on the first page of Google. As […]

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The debate is over – well, at least in my mind it is. What debate am I referring to? The debate over whether or not the age of a domain plays a significant factor in website rankings. Some SEO experts say it does, while others say it doesn’t. Count me on the side of those […]

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