72% of small businesses say their top priority is increasing revenue. As you already know – that’s easier said than done. Gusto is an HR and payroll management platform designed for SMEs. Beginning life as a fledgeling startup in 2011, the company is now a unicorn (valued at over 1 billion USD). In this case […]

It’s no secret that launching a product is immensely challenging. In a study by Harvard Business School, it’s estimated that 95 percent of new consumer products fail in the market. Since there are so many mistakes you can make that will kill your product launch, most marketers never even attempt to do a launch of […]

When you think about increasing the profitability of your website, driving more traffic is usually the first thing that comes to mind. However, this isn’t the only solution. Instead of spending countless hours attracting new visitors, you can achieve better results by improving the conversion rate of your existing visitors. This can be achieved by […]

The average Internet user is impatient. Very impatient. Nearly half (47 percent) of people expect a webpage to load in two seconds or less. If it takes longer than three seconds to load, 40 percent will abandon your site. Just think of the negative impact on conversions. Not only does a sluggish site hurt the […]

Ever since the invention of the telephone in the 19th century, technology has played a huge role in the history of human communications. Prior to this breakthrough, long distance communications still relied on the postal system — which had barely evolved since the ancient world. All of a sudden, people in faraway locations could communicate […]

Sales are the lifeblood for every business. In order to bring these sales in, most Internet marketers use a combination of SEO, content marketing and PPC advertising to get their message in front of the right people. While it’s incredible to have so many technologies at our disposal, this can cause us to forget about […]

Social media is arguably the most powerful tool available for brands to maintain a channel of communication with their audiences. When you consider that 71 percent of consumers who’ve had a pleasant social media service experience with a brand are likely to recommend it to others, this proves that all brands should take social media […]

In 2017, the average consumer spends more time every day using mobile apps (198 minutes) than they do watching TV (168 minutes). Given the surge in Smartphone adoption in recent years, it’s easy to see why marketers view mobile apps as a goldmine. However, revenue doesn’t come as a direct result of building an awesome […]

Google Shopping is a hot ticket right now. In 2016, Google Shopping overtook traditional ads in terms of ad spend; this year, Google Shopping has continued to surge. If you’re looking to increase the discoverability of your products, drive qualified traffic to your eCommerce site and improve your overall revenue, you should strongly consider implementing […]

Search engines automatically crawl your site and index the pages for searchers. But if you use structured data, it helps search engines understand what your content is about. This can encourage clicks – and maybe even help improve rank. The different ways to use structured data in your pages’ HTML markup to improve SEO are […]

Google is engaged in a constant, uphill battle against those who try to game the SERPs for profit, distorting search results with spammy tactics and questionable link acquisition. In 2012, the first Penguin update was implemented to deal with sites that were using unnatural links to boost their search engine ranks. As a result of […]

Social media is a goldmine if you want to draw new traffic to your website. Get your current audience to share your content, and you can build a steady stream of visitors with every new post. That said, I know actually getting audiences to share can be a challenge – even with great content and […]

SlideShare is a Web 2.0 slide hosting service owned by LinkedIn, and one of the many options around the Web for repurposing your content. If you’re a blogger struggling to get your content ranking in search, there’s some good news for you: SlideShare is SEO gold. Seven million professionals use SlideShare to learn from subject […]

Collectively, humans seem to be constantly short on time and attention. We scramble from one task to the other and split our attention many different ways in misguided attempts to multitask throughout our days. Then, when our workloads become overwhelming, it’s often tempting to give things the least amount of attention possible while trying to […]

Launching a SaaS? Good call. While the market may be increasingly crowded, there’s still enough to go around. Global SaaS revenue is expected to hit $106 billion in 2016. That’s an increase of over 20 percent. And Cisco predicts that it’ll account for 59 percent of all cloud workloads by 2018. But this is no […]