Author - Adriana Tica
Adriana Tica is an expert marketer and copywriter, with 10 years in the field, most of which were spent marketing tech companies. She is the Owner and Founder of Idunn. In October 2019, she also launched Copywritech, a digital marketing agency that provides copywriting, SEO content writing, and strategy services to companies in the tech industry.
The average e-mail open rate is slightly above 20 percent. Of course, it varies from industry to industry – with some going as low as 15 percent. You...
Did you know that eight out of 10 people never get past the headline? That’s right – only two out of 10 people will actually read your entire blog...
I’ve been a marketer for more than 10 years. I’ve worked as an employee, as a freelancer and as a consultant. And, in each of these roles, I learned...
There was rarely a more fitting name for a Google algorithm update. Hawk literally swooped in and took everyone’s local SEO by surprise. According to...
Yes, it’s the age-old question that no one seems to really have an answer for. But I’m feeling brave today, so I’ll venture to answer it. Here’s what...
After the most recent Google algorithm update, it’s no wonder most SEO specialists are puzzled. So are most of the copywriters. Where do we go from...
Yes, it happens to the best of us. Just when we feel comfortable with the amount of organic traffic we get, we see a massive drop. And it’s bound to...
Let me be blunt: the secret sauce of pushing your small business upward in SERPs is being realistic. Yes, you can get in the top 10 results, but only...
Pull up a chair, this is a big one. This is, perhaps, the Google algorithm change with the biggest impact on both SEO writers and business owners...
I just read this: 89 percent of B2B companies use content marketing. Three percent say they are “highly successful” with it (source). Really? So...
“Content marketing vs. SEO – the best choice” “SEO and content marketing – which is best for your business?” “Should you invest in SEO or content...
As a digital marketer, I’m constantly seeking ways to improve my own website’s organic traffic and that of my agency’s clients. If you’re the least...
Yes, e-mail is still a cost-efficient and high-value way to deliver your marketing messages to potential and current clients. But only if you have a...
Ah, that sought-after first page position. Everyone wants it – from the beginner blogger to the established multi-national business. When it comes to...