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About Adriana Tica

Adriana Tica is an expert marketer and copywriter, with 10 years in the field, most of which were spent marketing tech companies. She is the Owner and Founder of Idunn. In October 2019, she also launched Copywritech, a digital marketing agency that provides copywriting, SEO content writing, and strategy services to companies in the tech industry.

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Have you been spending a fortune on graphic design and you still can’t quite get value for your hard earned money? If your answer is a resounding yes, then it’s time to re-evaluate how you hire and work with graphic designers! Should you forget about great graphic designers and stick to hiring more affordable ones? […]

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What sells tech products? A lot of things!  Chief among them, great copywriting and content writing. The common denominator for both is speaking “human”. Unless you sell to other engineers, no one really cares about the specs of your PCB or what programming language your platform was written in. My agency works with tech companies […]

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Where do you start with digital marketing if you are a startup? Do you delve into Facebook Ads or do you set up a website and hope for clients to come? The truth is that for most startup owners, the digital space can be a scary place. You have all this stuff about SEO, PPC […]

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Ask any digital marketer about SEO and they’ll tell you it’s great for creating brand awareness and for generating leads.  It makes sense, doesn’t it?  Someone’s looking for a product or service that you sell and they find your website – your organic rankings helped you get their attention. But they don’t buy immediately. They […]

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Did you know that it takes less than two-tenths of a second for a potential consumer to be impressed by your brand, according to a study on the power of first impressions? Clients seek solutions to problems and when they see that your bio has the potential to solve a problem, they are likely to […]

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Seth Godin famously said “content marketing is the only marketing left”. This was years ago but his words, along with the even more famous “content is king”, still stand. Content marketing doesn’t work because a few (famous) people agree it does. It works because: 77% of internet users read blogs.  47% of internet users use […]

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I love excellent web design as much as you do. Throughout my career, I’ve worked with countless designers and I made a point of keeping in touch with the best ones – you always need a good designer to spruce things up. But here’s the thing: as much as a great design catches the eye, […]

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Everybody writes. The amount of content produced every day is mind-boggling. There are more than 4.4 million blog posts published every single day. And that’s not counting news articles or content produced by huge media outlets that don’t fall into the “news” category: opinion pieces and op-eds, for instance. We write this much because content […]

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TikTok came, it saw, and it conquered the world of social media big time. This app pretty much disrupted the digital space overnight and created quite a number of top TikTok influencers that are making mainstream media headlines. But even as the app continues to create stars, many are still struggling with how to go […]

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Disappointed about the results of your latest Facebook campaign? You’re not alone. 62% of small business owners agree with you.  Still, Facebook makes a whopping revenue of over $17 billion each year. Just from ads. It can’t all be wasted money, can it? Just like any other ad platform or marketing tactic in general, Facebook […]

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Where would brands be without social media, Instagram, and, more specifically, Instagram tools? Simple. Nowhere near where they are today! Social media and platforms like Instagram have single-handedly propelled businesses and brands to unimaginable heights in terms of driving their popularity and giving them a larger-than-life platform to market their products and services to a […]

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Twenty-four million. That’s roughly the estimated number of eCommerce websites that are floating on the internet today, with many more popping up every single day. Now, that’s a huge number. A number that represents the kind of competition your eCommerce website is facing or is about to face, that’s if you are just joining the […]

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SEO Targeting
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Did you know that SEO has the highest ROI of all online marketing tactics? Still, most online stores ignore it and choose to pay heavily for PPC ads. Not convinced yet? Let me put it this way: if you invest in SEO for your eCommerce business you will get free, recurring and, above all, relevant […]

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Did the title above make you click to see what the post is about? If so, you’ve just experienced FOMO – the Fear of Missing Out. According to recent studies, no less than 56% of social media users experience FOMO. You can tell that FOMO is here to stay simply by looking at Snapchat’s incredible […]

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Ask an SEO expert and they’ll swear that SEO (Search Engine Optimization) is way better than PPC (Pay-Per-Click Advertising). Turn the tables, and the PPC expert will swear on the opposite being true. Did everyone lose the ability to see the proverbial forest from the trees? Not really. You can make a case for both […]

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