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About Adriana Tica

Adriana Tica is an expert marketer and copywriter, with 10 years in the field, most of which were spent marketing tech companies. She is the Owner and Founder of Idunn. In October 2019, she also launched Copywritech, a digital marketing agency that provides copywriting, SEO content writing, and strategy services to companies in the tech industry.

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Everybody writes. The amount of content produced every day is mind-boggling. There are more than 4.4 million blog posts published every single day. And that’s not counting news articles or content produced by huge media outlets that don’t fall into the “news” category: opinion pieces and op-eds, for instance. We write this much because content […]

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TikTok came, it saw, and it conquered the world of social media big time. This app pretty much disrupted the digital space overnight and created quite a number of top TikTok influencers that are making mainstream media headlines. But even as the app continues to create stars, many are still struggling with how to go […]

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Disappointed about the results of your latest Facebook campaign? You’re not alone. 62% of small business owners agree with you.  Still, Facebook makes a whopping revenue of over $17 billion each year. Just from ads. It can’t all be wasted money, can it? Just like any other ad platform or marketing tactic in general, Facebook […]

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Where would brands be without social media, Instagram, and, more specifically, Instagram tools? Simple. Nowhere near where they are today! Social media and platforms like Instagram have single-handedly propelled businesses and brands to unimaginable heights in terms of driving their popularity and giving them a larger-than-life platform to market their products and services to a […]

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Twenty-four million. That’s roughly the estimated number of eCommerce websites that are floating on the internet today, with many more popping up every single day. Now, that’s a huge number. A number that represents the kind of competition your eCommerce website is facing or is about to face, that’s if you are just joining the […]

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SEO Targeting
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Did you know that SEO has the highest ROI of all online marketing tactics? Still, most online stores ignore it and choose to pay heavily for PPC ads. Not convinced yet? Let me put it this way: if you invest in SEO for your eCommerce business you will get free, recurring and, above all, relevant […]

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Did the title above make you click to see what the post is about? If so, you’ve just experienced FOMO – the Fear of Missing Out. According to recent studies, no less than 56% of social media users experience FOMO. You can tell that FOMO is here to stay simply by looking at Snapchat’s incredible […]

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Ask an SEO expert and they’ll swear that SEO (Search Engine Optimization) is way better than PPC (Pay-Per-Click Advertising). Turn the tables, and the PPC expert will swear on the opposite being true. Did everyone lose the ability to see the proverbial forest from the trees? Not really. You can make a case for both […]

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32% of Facebook users have seen at least one Facebook ad. That’s 32% of 1.95 Billion people if you’re into big numbers. Most social marketers (93% of them to be exact) use Facebook ads. The platform keeps on growing and adding new features every day and it has become almost indispensable to marketers across industries […]

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You write code better than headlines? Are you a rockstar at product development and negotiation but feel like you can’t write a convincing sentence to save your life? This is the case with most startup founders that we onboard at the digital marketing agency I run. And it’s perfectly normal: we all have a different […]

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This is the question I get asked most frequently when discussing SEO content writing services with a new client.  And it’s perfectly understandable. You’re paying for a service, you want to know how long it will take until you reap the benefits, right? Here’s the problem: I can tell you how long it will take […]

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This is the question I ask my SEO writing agency’s clients most often.  In the ‘olden’ days, SEO was about traffic. To some extent, it still is. But modern SEO is about tangible results. Tangible results mean sales. Cash. Money that pays the bills. Traffic is a bit of a vanity metric. It’s nice to […]

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On May 4 this year, Google announced a new algorithm update. It’s a core update, which, in layman’s terms means it’s a BIG one. We have more signals that this is a big update, whose effects we’ll be analyzing for a long time. Moz uses a proprietary system (MozCast Temperature) to decide which updates are […]

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SEO Targeting
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In 2015 I launched my first digital marketing agency with $150 (hosting and domain fee). I named it Idunn and I gave it a big mission: to attract clients mainly through SEO. It took a while to get there. We had a constant stream of leads after the first year and after we fixed our […]

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Unfortunately, writing a lot on a topic that targets certain keywords is not enough to get that piece of content ranking. More often than not, we’re underwhelmed with the performance of our SEO content. Our content marketing KPIs fall flat at every evaluation. In this case, you clearly need a content strategy overhaul. But where […]

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