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About Adriana Tica

Adriana Tica is an expert marketer and copywriter, with 10 years in the field, most of which were spent marketing tech companies. She is the Owner and Founder of Idunn. In October 2019, she also launched Copywritech, a digital marketing agency that provides copywriting, SEO content writing, and strategy services to companies in the tech industry.

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Consensus was never the strong suit of the SEO world. Ask five experts what it takes to rank and you’ll get five different answers. Better yet, the frequent Google algorithm updates complicate things further. Heck, even Google itself, through the voices of its C-suite execs, sometime gives contradictory answers and tips on what works and […]

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Local SEO is one of the best tools that law firms have at their disposal. Potential customers are routinely using search queries like “family lawyer near me” or “criminal lawyer in Tampa Bay”. When we say “local business” we usually picture a mom-and-pop shop or a coffee cart. But it doesn’t get any more local […]

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While you Netflix & chill, you can be sure that your favorite streaming platform’s staff is hard at work preparing the next movie or show that’s going to be on everyone’s to-binge list. Netflix, HBO Go, Disney, Hulu, or Amazon have been thriving during the pandemic. With most of the world stuck inside their homes […]

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Content is everywhere – in your emails, on your website, on your blog, even on your social media channels. We’re often guilty of churning out content just because we know we have to, with no regard to the why. Why are you writing and publishing? How does every piece of content you put out there […]

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When you run a marketing agency, you get to know all kinds of businesses: the good, the bad, and the ugly. As marketers, our job is to help our clients sell more. We do that through strategy, content writing, copywriting, social media, PPC ads, and more. You’d think that somewhere in these marketing tactics there […]

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SEO Targeting
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You need SEO. Whether you’re a startup, a solopreneur, a multi-billion company, or a boutique cake shop, search engine optimization has to be part of your strategy. Yes, there are PPC alternatives and yes, there is social media and influencer marketing and many others. You can mix and match as you please but SEO is […]

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2020 brought more than COVID-19. It also brought a cyber-pandemic. The number of cyber-attacks grew exponentially, reaching as many as 4,000 in a single day! This growth was fueled by the increase in remote working, among many other factors. Remember the Zoom security breaches? They were just the tip of the iceberg, but we all […]

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Since the debut of the pandemic, we’ve been talking even more than usual about fake news, misinformation, gaslighting, and all the other pretty concepts that essentially mean we live under the impression that we know everything when we really know nothing. But this is nothing new. In 2016, we defined a “novel” concept – post-truth. […]

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Once upon a time, a sitting US president was banned from Twitter and Facebook. When Parler became the go-to haven for his supporters, Parler was taken offline for a few days. This time, it wasn’t Parler’s decision – the hosting provider decided for them. Both Amazon’s decision and Parler’s inability to solve the issue faster […]

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Over the past few years, using a VPN has been the standard for people who want to stream their favorite content wherever they are. Whether you don’t want to miss your favorite show while abroad, watch a sporting event that’s not broadcast where you live, or simply enjoy the added security benefits this type of […]

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In the past few years, there has been a lot of talk about SEO moving from a keyword-focused approach to a content-focused one. I know this because I did a lot of talking and writing on this topic too. We already know that keyword-stuffed blog posts don’t work anymore. Google knows it too. Remember the […]

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It’s no secret that SEO works. Up to 80% of users ignore paid results and skip straight to the organic ones. And since traffic means nothing without conversions, you’ll be happy to know that 28% of these users will also convert. A 28% conversion rate for every page that ranks high enough in search engines? […]

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Have you been spending a fortune on graphic design and you still can’t quite get value for your hard earned money? If your answer is a resounding yes, then it’s time to re-evaluate how you hire and work with graphic designers! Should you forget about great graphic designers and stick to hiring more affordable ones? […]

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What sells tech products? A lot of things!  Chief among them, great copywriting and content writing. The common denominator for both is speaking “human”. Unless you sell to other engineers, no one really cares about the specs of your PCB or what programming language your platform was written in. My agency works with tech companies […]

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Where do you start with digital marketing if you are a startup? Do you delve into Facebook Ads or do you set up a website and hope for clients to come? The truth is that for most startup owners, the digital space can be a scary place. You have all this stuff about SEO, PPC […]

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