Keyword research is the first and most important step in any SEO endeavor. This is why, when most people hear “keyword research” they automatically think about SEO. And they aren’t wrong. But keyword research can help you with more than SEO. When you do it right, you get unparalleled insights into your customers’ needs, wants […]

Do you remember the days when you had to go to the library to look for information? Or ask a friend or relative? While both these options still exist, they are widely surpassed by internet searches. Sure, you may still call your mom to get her mouth-watering cookie recipe or get a friend’s recommendation for […]

Confession time: for most of my career, I’ve been a “helicopter marketer”. The kind of marketer who thinks they can (and SHOULD!) do everything on their own. From strategy to analytics, from writing to PR outreach, I used to do everything on my own or with a small in-house team back when I was a […]

Traffic doesn’t matter. Traffic is a vanity metric that does not pay bills. Relevant traffic, on the other hand, is your golden ticket to more sales and excellent ROI. While there are a lot of ways to get cheap traffic to your website, I don’t recommend them. The traffic that we, at Idunn, generate for […]

At Idunn, we write SEO-friendly articles every day for our customers. And every day we learn something new about how to rank content. Here’s the most important thing, though: algorithm change after algorithm change, one thing remains constant – quality. If you’ve been writing quality content for years now, you will notice no “demotions” in […]

Do you know that amazing feeling when you see a spike in your website’s traffic? When your efforts have finally paid off and organic traffic is your top traffic source? It’s a great feeling, isn’t it? It can only be shadowed by the realization that said traffic didn’t bring any conversions. Nada. Zilch. No one […]

Yes, it’s that time of the year again. It’s the ideal time to make plans for taking over the world, one SERP at a time. If that sounds like your plan, this guide is what you need. A quick note: this guide is not about predictions, trends and educated guesses. It’s a real guide, a […]

Do you know what’s worse than no SEO? Bad SEO! And I’m not even talking about black hat SEO. By now, I’m sure that most marketers have sworn it off. Unfortunately, bad SEO done with good (read: white hat) intentions can also have devastating effects on your website.  Search has changed dramatically in the past […]

Today’s article is brought to you by Idunn’s onboarding process. Most of the clients that contact us complain of this: they write, some even do it often, but they see little to no results. To be honest, this is one of my favorite dilemmas. It’s rather easy to fix. And we know that content marketing […]

Ever dream about the awesome things you could do to promote your company if you had a nearly unlimited budget? We all do! If you find yourself envying the likes of Apple and Coca-Cola who seem to be everywhere, I have some news for you: not even they have an unlimited budget. Much like all […]

Sales. Lead generation. Downloads.  When we talk about copywriting and its ROI, these are the metrics that we should be looking at. Unfortunately, they don’t always say what we want to hear. So we divert our attention to vanity metrics like traffic and social shares. But this doesn’t fix the issue at hand – why […]

It’s been six years since Maile Ohye (Developer Programs Tech lead at Google) said that one of the biggest SEO mistakes is not being agile. In her own words: “The advantage of having an agile SEO cycle is clear. Aim to be agile.” Not clear enough for you yet? No problem! That’s what we’re here […]

I know, it’s hard to keep up with all the changes in the SEO world. Especially if you keep reading articles by gurus who claim that ‘this small trick will help you rank instantly.’ Let me save you your money and your privacy: it won’t. Don’t give them your email address to download something with […]

You’ve asked yourself this before, haven’t you? Whether your business is brand new or has already withstood the test of time, choosing digital marketing channels is an on-going quest. With new ones appearing every day, it’s no surprise that most business owners and marketers suffer from choice paralysis. One of the most frequent questions I […]

We all know that the results of a Google search vary from person to person. You will rarely get the same results as your colleague, your friend or your spouse. And if you do, they will most likely be shown in a different order. So how can you optimize your content for personalized searches? Isn’t […]