Content marketing is no longer “nice to have” or “just another promotional tactic that you can substitute with another one”. In 2020 and beyond, content marketing is something that you have to prioritize. Why, you ask? Because your customers want it. 84% of buyers expect brands to create content. They expect it.  Your job is […]

It’s hard to find an article about social media that doesn’t mention the continuous drop in organic reach of Facebook business pages. And it seems like this drop isn’t stopping any time soon. In late 2019, Facebook rolled out another algorithm update which caused the reach to go down another 2.2%. This means that page […]

By 2021, more than 27% of internet users in the US will have an ad blocker installed. That’s more than a quarter of all internet users that you won’t be able to reach with ads. People block ads for a variety of reasons: The most prevalent one is that they’re interruptive. Internet users want a […]

Ever felt like you’re writing for an audience of…one? Don’t worry – we’ve all been there. While everyone says that content is still king, it’s only fair to admit that the crown only belongs to that content that’s actually read. Otherwise, content is just a bad investment. My agencies, Idunn and Copywritech, have helped dozens […]

I started my marketing career in small companies. Then I went on to work for even smaller, bootstrapped startups.  The marketing budgets of all these companies were as tiny as it gets. Then I moved on to open my own digital marketing agency and, more recently, another brand that offers copywriting and content writing services […]

Content marketing isn’t something you can afford to ignore. If you want to put your lead generation and conversion on auto-pilot without spending a fortune on ads, that is. If you’re a regular on SiteProNews, I’m sure you’ve already seen all the stats and the reports that prove the efficiency of content marketing. You can […]

My first job as a Marketing Manager for a startup in the tech world was amazing and HARD in equal parts. Back then, I had no idea what a PCB was and why home automation relies on cutting-edge solutions made simple and ready to integrate in homes that weren’t so smart yet. But perhaps the […]

If you’re a regular on SiteProNews, you may have already stumbled upon one of my articles saying that you should never blog just for the sake of blogging. You should blog only when you have something to say. Better yet, you should blog when you know with absolute certainty that what you’re about to write […]

The companies in the tech industry have to play by different rules. From data cabling to SaaS, the market grows but so does the competition. Market growths are always accompanied by competition growth. Everyone wants a piece of the pie. When the pie is bigger, it’s also more tempting. As you can see in the […]

Yes, it’s that time of the year again. The time when we draw the line on the year that’s almost over and make plans for the upcoming one. If your 2020 strategy isn’t quite ready yet, keep reading. This article will shed some light on the part SEO content should play in your overall marketing […]

SEO has become so pervasive in digital marketing strategies that you can rarely find a company that ignores it altogether.  Just take a look at this query: ‘Everyone needs SEO’ has more than 36 MILLION results! And most of them are in agreement with the initial query. I don’t disagree with it either. How could […]

Too often we speak about content marketing or SEO using dry, machine-generated terms. ROI, engagement, lead generation, lead conversion, traffic sources. Don’t get me wrong, I love numbers too. I love content marketing accountability and being able to prove that my efforts have produced tangible results (read: profit/cash). But when we do this we also […]

As a business owner, I know firsthand how strong the temptation to hire the cheapest contractors or get the cheapest services is. After all, the money that you don’t spend on expensive services is your profit, right? Well, not always. Sometimes, the cost difference may actually cripple your entire P&L. To make matters even more […]

A blog is a traffic magnet. Social media traffic, referral traffic and, yes, organic traffic. If your SEO game is on point, that is. On average, marketers and content writers spend more than three hours on a single blog post. I’m a very fast writer. My personal best is less than nine minutes for a […]

One of the biggest objections against content marketing is that it’s expensive.  ‘I could run PPC ads for a month for the price of two average articles’. – I’ve heard this more than once.  My answer? Sure, but once you stop running ads, the clients stop coming. Content is the gift that keeps on giving. […]