I messed up with my first agency’s content strategy. When I launched Idunn, our blog was a goldmine of information: how-to guides, precise step-by...
Author - Adriana Tica
Adriana Tica is an expert marketer and copywriter, with 10 years in the field, most of which were spent marketing tech companies. She is the Owner and Founder of Idunn. In October 2019, she also launched Copywritech, a digital marketing agency that provides copywriting, SEO content writing, and strategy services to companies in the tech industry.
We all love to see a piece of our own content go viral. It makes us feel like superstars. I won’t lie: it’s a great feeling. But here’s the thing:...
Headlines are the most powerful part of any piece of content or copy. A great headline can get your content read and shared on social media massively...
Talking about why your audience should take a trip to the Maldives is fairly easy. Barring the budget constraints, they need very little convincing...
When you create a new landing page, the first thing you have to do is bring some traffic to it. Otherwise, how are users going to convert, right? So...
The pandemic may be past its prime, but this doesn’t mean we’re back to business as usual. The war in Eastern Europe and what The Economist called...
Have you ever stumbled upon a website with mediocre content and said “well, this article looks perfectly average; I’ll give it a thorough read.”? I...
There’s something funny about conversion rates: we’re never happy with them. We know that even a 0.1% increase can make a world of difference. So we...
Want to grow your small business? Or perhaps you’re just trying to hold on to the customers you already have? Either way, for SMEs budgets are the...
Come up with a business idea, launch a website, create a few paid ads campaigns, and watch money pouring in. You’ve probably heard about this...
Not sure whether you should hire a social media marketing agency or tackle everything in house? I run such an agency, so people usually expect me to...
As you may know, the Anything as a Service (XaaS) space is extremely crowded right now. The market is forecast to grow some more, at an expected CAGR...
Content is everywhere. A TikTok here, a tweet there, an Instagram story lurking just behind the corner. The world isn’t short on content. Quite the...
People want answers – and they want them fast. When Google introduced answer boxes the already short attention span of the average search user got...
Looking to get more serious about your Instagram strategy this year? Read on to find the newest updates and how the platform is set to evolve this...