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About Adriana Tica

Adriana Tica is an expert marketer and copywriter, with 10 years in the field, most of which were spent marketing tech companies. She is the CEO of Idunn, a digital marketing agency that helps clients all over the world with copywriting, social media marketing and marketing strategy. Follow her blog here: http://idunn.pro/blog.

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If you ever had this dilemma, don’t fret. You’re not the only one. In fact, most people who aren’t SEO copywriters or content writers never suspected there was a difference. Or, if they did, they never really cared. However, knowing whether you need an SEO copywriter or an SEO content writer is about more than […]

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Most of the clients we work with at Idunn are intimidated by SEO and especially by what SEO writing entails. And for good reason: if you read an article about the basics of SEO and what you need in order to rank, you’ll be overwhelmed by the budget requirements. But throwing money at a problem […]

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For me, one of the hardest parts of SEO content writing is finding the right keywords to optimize for. I have an amazing team of content writers and SEO copywriters who can easily write content that ranks. But what should it rank for? That’s the million dollar question. You see, we make dozens of keyword […]

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There are 500 million blogs in the world. Their owners add roughly two million posts every day.  Add news articles, social media posts and opinion pieces from media outlets that technically don’t qualify as blogs and you’ll understand why your content faces brutal competition.  Terms like ‘clickbait’ were coined to name false advertising that entices […]

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Instagram is planning a bold move: hiding the like count from the feed. This idea is currently being tested in Canada and, if Facebook + Instagram history taught us something it’s that it will probably be rolled out worldwide soon. There’s one important aspect to be mentioned here: Instagram will still count the number of […]

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SEO Targeting
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SEO is a living beast. It grows, it changes, and, sometimes it’s moody. So it’s only natural that we analyze SEO trends every once in a while. But here’s the thing: not all trends are created equal, much like not all your SEO work will prove of value. When I say value I’m talking about […]

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As we all know, SEO can be time-consuming. It also takes a lot of effort to have your website rank on the top positions in SERPs. However, there are a few things you can do to boost certain pages or blog posts that are important to you.  But first, a caveat: I am in no […]

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SEO (Search Engine Optimization) is the process of getting your website to rank higher in search engine results pages. Unlike Google Ads (or other type of ads), SEO is free. Well, technically free. SEO is free in the sense that you don’t have to pay another company directly to have certain pages of your website […]

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Keyword research is the first and most important step in any SEO endeavor. This is why, when most people hear “keyword research” they automatically think about SEO. And they aren’t wrong. But keyword research can help you with more than SEO. When you do it right, you get unparalleled insights into your customers’ needs, wants […]

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Do you remember the days when you had to go to the library to look for information? Or ask a friend or relative? While both these options still exist, they are widely surpassed by internet searches. Sure, you may still call your mom to get her mouth-watering cookie recipe or get a friend’s recommendation for […]

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Confession time: for most of my career, I’ve been a “helicopter marketer”. The kind of marketer who thinks they can (and SHOULD!) do everything on their own. From strategy to analytics, from writing to PR outreach, I used to do everything on my own or with a small in-house team back when I was a […]

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Traffic doesn’t matter. Traffic is a vanity metric that does not pay bills. Relevant traffic, on the other hand, is your golden ticket to more sales and excellent ROI. While there are a lot of ways to get cheap traffic to your website, I don’t recommend them. The traffic that we, at Idunn, generate for […]

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At Idunn, we write SEO-friendly articles every day for our customers. And every day we learn something new about how to rank content. Here’s the most important thing, though: algorithm change after algorithm change, one thing remains constant – quality. If you’ve been writing quality content for years now, you will notice no “demotions” in […]

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Do you know that amazing feeling when you see a spike in your website’s traffic? When your efforts have finally paid off and organic traffic is your top traffic source? It’s a great feeling, isn’t it? It can only be shadowed by the realization that said traffic didn’t bring any conversions. Nada. Zilch. No one […]

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Yes, it’s that time of the year again. It’s the ideal time to make plans for taking over the world, one SERP at a time. If that sounds like your plan, this guide is what you need. A quick note: this guide is not about predictions, trends and educated guesses. It’s a real guide, a […]

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