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About Adriana Tica

Adriana Tica is an expert marketer and copywriter, with 10 years in the field, most of which were spent marketing tech companies. She is the Owner and Founder of Idunn. In October 2019, she also launched Copywritech, a digital marketing agency that provides copywriting, SEO content writing, and strategy services to companies in the tech industry.

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Yes, it’s that time of the year again. The time when we draw the line on the year that’s almost over and make plans for the upcoming one. If your 2020 strategy isn’t quite ready yet, keep reading. This article will shed some light on the part SEO content should play in your overall marketing […]

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SEO Targeting
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SEO has become so pervasive in digital marketing strategies that you can rarely find a company that ignores it altogether.  Just take a look at this query: ‘Everyone needs SEO’ has more than 36 MILLION results! And most of them are in agreement with the initial query. I don’t disagree with it either. How could […]

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Too often we speak about content marketing or SEO using dry, machine-generated terms. ROI, engagement, lead generation, lead conversion, traffic sources. Don’t get me wrong, I love numbers too. I love content marketing accountability and being able to prove that my efforts have produced tangible results (read: profit/cash). But when we do this we also […]

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As a business owner, I know firsthand how strong the temptation to hire the cheapest contractors or get the cheapest services is. After all, the money that you don’t spend on expensive services is your profit, right? Well, not always. Sometimes, the cost difference may actually cripple your entire P&L. To make matters even more […]

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A blog is a traffic magnet. Social media traffic, referral traffic and, yes, organic traffic. If your SEO game is on point, that is. On average, marketers and content writers spend more than three hours on a single blog post. I’m a very fast writer. My personal best is less than nine minutes for a […]

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One of the biggest objections against content marketing is that it’s expensive.  ‘I could run PPC ads for a month for the price of two average articles’. – I’ve heard this more than once.  My answer? Sure, but once you stop running ads, the clients stop coming. Content is the gift that keeps on giving. […]

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If you ever had this dilemma, don’t fret. You’re not the only one. In fact, most people who aren’t SEO copywriters or content writers never suspected there was a difference. Or, if they did, they never really cared. However, knowing whether you need an SEO copywriter or an SEO content writer is about more than […]

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Most of the clients we work with at Idunn are intimidated by SEO and especially by what SEO writing entails. And for good reason: if you read an article about the basics of SEO and what you need in order to rank, you’ll be overwhelmed by the budget requirements. But throwing money at a problem […]

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For me, one of the hardest parts of SEO content writing is finding the right keywords to optimize for. I have an amazing team of content writers and SEO copywriters who can easily write content that ranks. But what should it rank for? That’s the million dollar question. You see, we make dozens of keyword […]

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There are 500 million blogs in the world. Their owners add roughly two million posts every day.  Add news articles, social media posts and opinion pieces from media outlets that technically don’t qualify as blogs and you’ll understand why your content faces brutal competition.  Terms like ‘clickbait’ were coined to name false advertising that entices […]

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Instagram is planning a bold move: hiding the like count from the feed. This idea is currently being tested in Canada and, if Facebook + Instagram history taught us something it’s that it will probably be rolled out worldwide soon. There’s one important aspect to be mentioned here: Instagram will still count the number of […]

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SEO Targeting
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SEO is a living beast. It grows, it changes, and, sometimes it’s moody. So it’s only natural that we analyze SEO trends every once in a while. But here’s the thing: not all trends are created equal, much like not all your SEO work will prove of value. When I say value I’m talking about […]

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As we all know, SEO can be time-consuming. It also takes a lot of effort to have your website rank on the top positions in SERPs. However, there are a few things you can do to boost certain pages or blog posts that are important to you.  But first, a caveat: I am in no […]

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SEO (Search Engine Optimization) is the process of getting your website to rank higher in search engine results pages. Unlike Google Ads (or other type of ads), SEO is free. Well, technically free. SEO is free in the sense that you don’t have to pay another company directly to have certain pages of your website […]

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Keyword research is the first and most important step in any SEO endeavor. This is why, when most people hear “keyword research” they automatically think about SEO. And they aren’t wrong. But keyword research can help you with more than SEO. When you do it right, you get unparalleled insights into your customers’ needs, wants […]

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