Author - Akanksha Dass

avatarAkanksha Dass is a Content Marketer at Grazitti Interactive. She has hands-on experience and specialization in inbound marketing, email marketing, social selling, B2B Sales, Corporate Sales, and Inside Sales. LinkedIn

Marketing Attribution 101

“Half my advertising is wasted. I just don’t know which half.” – John Wannamaker Justifying marketing budgets is a tale as old as time, well, urban...