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About Amanda Bowman

Amanda Bowman is a Branding and Support Specialist at crowdspring, one of the world’s leading marketplaces for crowdsourced logo design, web design, graphic design, product design, and company naming services. Amanda guides crowdspring customers through the easy process of obtaining affordable, high-quality custom designs and names for their business. She regularly writes about branding, entrepreneurship, small business, and design on crowdspring's award-winning small business blog.

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From cave walls to hieroglyphics to the printed word as we know it today, symbols are a powerful way to communicate concepts at a glance. This is true not only in popular culture but also when it comes to business, marketing, and branding.  Symbols offer a powerful and effective way for companies to communicate their […]

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It’s not easy to start a new business.  Businesses that survive and thrive have an unfair advantage. They’re started and run by people who are prepared for what’s ahead of them. If you want an unfair advantage, we’re here to share 5 of the 12 steps you’ll need to know to get started. And if […]

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Brand identity constantly evolves and changes in public opinion and bad press can tarnish a company’s brand. That’s exactly what happened with Uber when it rebranded for the second time in three years. The Uber brand became associated with negative attention rather than a positive brand experience, and its existing branding was undermining Uber’s marketing […]

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Color has a deep and often subconscious effect on our behavior. According to a study examining the effect of color on sales, 92.6% of people surveyed by the CCI: Institute for Color Research said that color was the most important factor when purchasing products. How you use color in your business can affect the success […]

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