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About Andrew Lisa

Andrew Lisa is a freelance writer living in Los Angeles. He writes about small business management and public relations.

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The debate about the necessity of mobile marketing is effectively over. Not having a mobile presence for your business today is what not having a web presence for your business was five years ago. The country and the world are going mobile and more and more buying and selling is taking place on tablets and […]

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Facebook has been up and running for a decade. In its 10 years of life, it defined social networking and established itself as the unrivaled juggernaut in global social media, connecting America and the world, and making untold fortunes for its founders and investors. But in recent years, the landscape has changed. The younger set […]

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Public relations (PR) and search engine optimization (SEO) are separate entities, but combining the two creates such a powerful force, it seems they were almost designed to go together. The heart of PR is an attempt to use the media to create dialogue, conversation and awareness of a business, person, or event. It is, in […]

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Your mission statement announces to the world what you intend to do, why you got into business in the first place, and the outline of your company’s basic philosophy. A synopsis of your purpose and philosophy, your mission statement is likely the introduction of your business to prospective clients, as well as the item your […]

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“If I was down to my last dollar, I’d spend it on public relations.” — Bill Gates Public relations has long been viewed as an undefined element of corporate strategy that serves a supporting role — not as a hard-and-fast, quantifiable part of a business’ return-on-investment strategy. Yet many young, bright entrepreneurs are dedicating much […]

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You can go to school for marketing if you want a direct route to one of the most profitable and popular professions in the country but, to truly acquire superior marketing skills, that requires other schools of study as well. Getting a marketing degree is great, but supplementing it with complementary courses can put you […]

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Getting your site to rank high in the search engines gets harder and harder with each Google update and with each new competitor that enters the market. Search engine optimization, or SEO, is the surest way to guarantee that your website will appear when someone is looking for it — but it will cost you. […]

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Although the Internet revolutionized business and changed many facets for both business owners and consumers, one old adage will never change: A happy customer will tell a friend, but an unhappy customer will tell 10. People may not be sharing their experiences in the same ways (who really talks on the phone anymore?), but they’re […]

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Every business owner knows to look to LinkedIn for the profiles of industry professionals who are just waiting to be scooped up by awesome employers. Trolling the job boards and posting ads on Craigslist is part of the battle, but don’t forget that all of those sites are dwarfed by the largest gathering of people […]

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If your business isn’t accepting mobile payments, it’s being left behind. Modern entrepreneurs have modern clients who expect modern payment options. Unless you own a fixed store or a restaurant, accepting payments on-the-go is a must. Show your customers you’re a serious professional by giving them modern options. These apps are a good place to […]

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Search engine optimization, or SEO, can be a vital and successful element of your larger marketing strategy. It can also be abused and used in a dishonest, unethical way. SEO is a method of bolstering rankings by linking to quality content — it’s not a way to trick search engines into ranking you higher, and […]

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