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Articles by Bonita L Richter

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Writing a special report, or “white paper,” as it’s commonly called, is a fantastic strategy for creating leads for your business. A simple ten to twenty page document that people can request from your website will create a strong desire for people wanting to do business with you. Writing a special report isn’t complicated. In […]

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Do you want to market your business for fractions of a penny per message? Email marketing is one of the most powerful marketing tools available to your small business. You can achieve outstanding results with email marketing, while investing only a small amount of time and money. Combine that with the potential to target more […]

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Email marketing is a fabulous way to market your products and services to your readers and make sales—*if* they bother to open your emails to read them! In the world of marketing communications, your first impression — your headline — can lead to either marketing success or failure. The only way headlines will work is […]

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