In traditional marketing, brands blast consumers with adverts and promotional messages to drive conversions. The trouble is, we no longer pay attention to that type of messaging. We don’t like adverts. Think about it: when was the last time an ad persuaded you to buy a product or service? Let’s start with a definition: Influencer […]

How do you keep up-to-date with all the mentions of you and your brand or competitors? And how do you keep tabs on the latest trends in your industry or niche? It’s impossible to monitor everything when there is so much happening online. But fortunately, there are some Web monitoring tools that can help you […]

WordPress powers 27 percent of the websites around the world. When it comes to SEO it is one of the best content management systems. Still, you need to roll up your sleeves and optimize it for maximal performance. This WordPress SEO tutorial will help you to optimize your website or blog and get ahead of your competition. WordPress […]