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Articles by Dave Davies

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I’ve said it before and I’ll say it again… there is no more important step in the SEO process than keyword research. One could make a compelling argument for link building or for architecture or for copywriting but at the end of the day – ranking highly for keywords that either don’t convert or which […]

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Welcome to part three of this three part series on SEO tools and resources. In the last two articles we discussed the variety of Firefox extensions used for SEO as well as an assortment of other free or affordable SEO tools. In this article we’ll discuss some of the resources you’ll want to access on […]

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Welcome to part two of this three part series on SEO tools and resources. In the last article we discussed the variety of Firefox extensions used for SEO. In this article we’ll discuss some of the free and affordable tools you can use to better your organic optimization efforts. By affordable I mean for virtually […]

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Every SEO uses different tools and resources. Some tools are paid, some are free and some are internally developed tools that we use for ourselves and our clients – but we all use them. Very often I get asked what tools people should use if they’re looking to optimize their own sites and what resources […]

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The title of this article is designed to illustrate the point of this article. Today we won’t be taking a look at black-hat search engine optimization tactics. Admittedly, I’ve toyed with them in a “know your enemy” kind of way but I’m no expert on advanced cloaking techniques nor effective link sp@mming tactics. What we’re […]

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What Is Eye Tracking? How a subject views a book page, a store display, an advertisement or other visual stimuli is measured using sophisticated tools that track eye scan, also called eye movement. These tools measure which design elements capture visitors’ attention and which don’t. Eye tracking is used in virtually every kind of marketing […]

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A few years ago I wrote the article Ten Steps To Higher Search Engine Positioning. The article was well received due to the breakdown of the core requirements for ranking a website being reduced into simple steps. Well today we’re going to break it down into 5 steps. Is it even easier to rank a […]

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Anybody who monitors their rankings with the same vigor that we in the SEO community do will have noticed some fairly dramatic shifts in the algorithm starting last Thursday (July 5th) and continuing through the weekend. Many sites are rocketing into the top 10 which, of course, means that many sites are being dropped at […]

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… as we know it.  On February 2, 2007 Google launched its big push into personalized search results.  This was, to many, a dark day as SEO’s scrambled to determine exactly what this meant for the industry and for our clients.  Different results showing up for different people?  What are ranking reports if what you […]

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Link bait (n): Link bait is any content put on a website with the primary function of attracting links to that page or to another page on the site. The purpose of link baiting is pretty obvious, to develop incoming links to your website.  One thing that may not be clear however is how links […]

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