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Articles by Duncan Wierman

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The Issues as We See Them The real issue is that professional real estate agents/investors are being wrongly advised when it comes to creating and sharing content. Those things they are told might be relevant to their efforts – simply are not. Using information without taking a good look at the source of it will […]

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If nothing is certain, one thing is – social media is losing its magic. What once was a new and improved way to keep in touch with your closest loved ones has become just another sales pitch to convince you to sign up to another dreadful business opportunity, newsletter, product, or service. There is no […]

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When it comes to marketing, you can go either inbound or outbound marketing. Most of us are familiar with outbound marketing. This type of marketing is a push strategy where you advertise to purchased leads, have a cold calling department, use telemarketing, and advertise through various channels. Inbound marketing is different in that it focuses […]

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Email marketing has grown tremendously over the years and it can benefit your business substantially. As with any type of marketing, email marketing takes a great deal of time and effort to insure it is working effectively. There are many types of email marketing such as sending out periodical newsletters/ezines, sending out promotional emails and […]

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Social media is is being abused. What once was a new and improved way to keep in touch with your closest loved ones has become just another sales pitch to convince you to sign up to another dreadful business opportunity, newsletter, product, or service. There is no opening or closing – simply raw advertisements that […]

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This is a new age of blooming technology and internet networking. Everyone seems to stay connected to the web world more than ever. People are connected at school, work, and anywhere and everywhere. You can tweet, update statuses, and upload photos either from the computer or straight from your phone. This makes staying connected so […]

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For years now, the squeeze page has practically been the lingua franca of the online marketing world. Whether you’re in real estate (and actually, the real estate industry in particular has leaned particularly heavily on squeeze pages), banking, e-commerce or anything else, the conventional wisdom has been to target tightly focused groups of consumers through […]

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Twitter has certainly emerged as one of the most popular social networking/blogging platforms of the past few years. There are various reasons why Twitter has become so wildly popular. It is a simple concept where brief messages can be sent to loyal followers. This is why Twitter is so helpful to small businesses. It can […]

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For those in business selling your product or service is vitally important in terms of earning money. However, with the current economic downturn and customers being more conservative about where they spend their hard earned cash, the old ways of marketing simply are not affective anymore. Reverse marketing is a new technique that when used […]

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Reverse marketing has become the newest trend in marketing for people wanting to sell their goods and services to consumers. How well this marketing concept works depends entirely on what methods you use and how skillful you are at using the various reverse marketing tools available. One of the most overlooked tools in reverse marketing […]

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Google AdWords, or any other kind of contextual advertising for that matter, is about one thing: getting a return on investment. Businesses of all types, from multinational corporations to sole proprietorships’ selling machine parts to real estate agents and investors love the traceability of AdWords and other pay per click advertising models – but it’s […]

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One of the most frustrating aspects to business is when you have all the marketing tools your business needs, perhaps even some your business does not need and yet you still see no results. You may even be spending time and effort marketing your business and yet conversion ratios and traffic remain constant or even […]

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