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About Evan Wright

Evan Wright is the digital content manager at DigitalParc, a Minneapolis Web design and SEO company in Minneapolis, Minnesota. He is also the author of The Art of Saving: How to Create Your Money Masterpiece, a consumer advice book. Evan specializes in content strategy, SEO, and online marketing.

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Getting a recommendation from a friend or family member can end up being one of the most powerful driving factors when it comes to you making or not making a purchase. This same power of suggestion is alive and well in the form of online local reviews. If you manage a small business or have […]

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The world of online marketing tends to have scapegoats by the dozens. Recently, Google updated Panda to version 4.0. Prior to that, it was a campaign against guest blogging. Then we had link farms like Rap Genius that were getting massive penalties, and sites associated with them might have taken a hit. Back in the […]

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SEO Targeting
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High level SEO arguments usually include the best way to build a linking strategy, the most important rules for developing and sharing content online, and the eternal argument between white- and black-hat SEO. However, in my experience, I still see some individuals that manage to miss some of the most basic of the basic when […]

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Abraham Lincoln is regarded as one of the most influential and important individuals in American history. Much of what he said applies to what is happening in our country today. In fact, I would wager that, with a few alterations, much of his insight could be applied to our online marketing efforts. Without further adieu, […]

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facebook video ad
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For the last year or so, there have been rumblings of Facebook video advertisements making their way into the news feed of one the world’s biggest social media websites. Facebook decided to give us an early Christmas present Dec. 19 and unveil the very first official Facebook video ad. If you are not familiar with […]

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SEO Targeting
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If you are a new business owner or the creator of a shiny new website, it can be easy to get caught up in the excitement of the moment and begin searching for link opportunities and promoting content from your site for search engine optimization. However, content strategy and link building should be at the […]

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