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About Francisco Serrano

Francisco Serrano is the CEO at 121, a branding powerhouse with offices in the USA and Mexico. Under his leadership, 121 has created a disruptive branding model based on SPEED, becoming the go-to day-to-day branding partner for Fortune 500 companies like Reckitt Benckiser, Hershey’s and Audible, to name a few.


Despite industry wide infatuation with marketing to Millennials and Gen Z in recent years, there is one demographic that continues to lead the way in buying power: women. Women were estimated to have spent $18 trillion globally in 2018. Most household purchasing decisions are handled by women, and they are buying across a wide array […]