Site   Web
avatar

Articles by Frederick Townes

avatar

Site owners spend so much time and money on search engine optimization that they often leave conversion optimization to chance. They’re happy with a 1% – 2% conversion rate, the typical rate for smaller sites. Converting visitors to buyers is part science, part art. No one formula fits all sites but here are 25 tips […]

Read more...
avatar

In part one of this two-part series we reviewed the basics of conversion rate optimization and how Google’s Web Optimizer — a free tool from Google — can help improve your conversion rate, making tire kickers drive off the lot. We also examined some of the tests that GWO performs to deliver useful conversion rate […]

Read more...
avatar

Within the e-commerce sphere, the “mind games” between site owners and search engine designers have focused on search engine optimization (SEO). After all, you can’t make a sale if visitors aren’t reaching your site. However, as the web marketplace grows exponentially more competitive, attention among webmasters and site owners has turned to conversion optimization — […]

Read more...
avatar

Ask Google, search engines love links. Of course, they love some links more than others. For example, a simple link exchange (reciprocal link) doesn’t have as much value to search engines and so, it doesn’t receive the same weíght as a non-reciprocal (one-way) link – the theory being that a one-way, in-bound link is a […]

Read more...
css.php