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About Gabby Roxas

Gabby Roxas is a business writer and content marketing strategist. She also has a background in entrepreneur and interior design.

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The world is living in unprecedented times. States are reopening then closing again as COVID-19 cases increase. Hotels are vacant, malls are empty, and fewer consumers are venturing outside to shop. In Q2, the US recorded the steepest drop in economic output in recorded history.  The pandemic has made it difficult for businesses everywhere to […]

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Being a good listener is the key to being more liked by people, and the same goes for businesses trying to endear themselves to customers. It goes without saying “the customer is always right” did not come about and become a common adage without solid reason. It’s not a good idea to alienate whoever has […]

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Companies big and small keep looking for ways to win the favor of consumers, and it’s not an easy task considering the number of competitors on the playing field. So how do you get ahead and reach your target market? Experts agree that it’s not about selling products and services anymore — it’s about selling […]

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Social media has made it much easier for businesses to market their products and services to their target audiences, but you have to remember that the platform is a two-way street. Customers get to express their opinions and issues to businesses directly and instantly, whether they’re positive or negative, and the whole world can bear […]

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