Your homepage loads in 1.2 seconds. Your hero image A/B tested to a 14% lift. Your scarcity nudge (“Only 3 left!”) converts beautifully. None of it...
Author - Gaurav Mittal
Gaurav Mittal is Managing Director and Global Practice Leader for Customer Experience at Brillio, a full-service digital transformation services and consulting firm. Mittal has 25+ years of IT experience focused on digital transformation, consulting, and solution design. He has partnered with C-level and senior leadership across industries to define strategic roadmaps and build compelling digital experiences that drive business outcomes.

