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About Gregg Schwartz

Gregg Schwartz is the vice-president of sales and marketing at Strategic Sales & Marketing, a lead-generation firm based in Connecticut. His company helps technology companies and various startups and small-to-mid-size businesses in the business-to-business sales category generate sales leads and improve their sales processes.

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B2B sales experts often talk about how important it is to qualify your sales leads. Instead of treating all sales leads like they’re the same, or just passing all new sales leads on to the sales team without any initial review or prioritizing, it’s important to create an upfront process to “qualify” your sales leads […]

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My company started a very popular LinkedIn group that now has more than 5,000 members. Our experience using LinkedIn for social media marketing has shown us several key strategies that entrepreneurs and business owners need to keep in mind if they want to use social media for lead generation. Position yourself as an expert. One […]

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