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Articles by Heather Seitz

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Deliverability all starts with reputation! And we’re talking, specifically, about the reputation of your IP address. This is the IP address from which your emails are being sent. This is not necessarily the IP address of your domain/website. Reputation is kind of like your credit score! There are a number of factors that go into […]

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In a number of industries – generally those that have participated in cross promoting each others product launches and promotions – email open rates are down… way down! As a result, marketers are trying some – shall we say – “creative” strategies to get their emails opened. Now, I’m all FOR creativity in marketing, but […]

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