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About Holly Johnson

Holly Johnson writes about a variety of topics, including finance, careers and business. She blogs at ClubThrifty.com and contributes to several websites, including MBAPrograms.org.

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Social media is often considered the holy grail of online marketing. Why? Because it’s inconspicuous. Your “fans” or “followers” have chosen to receive your status updates, promotions, and words of wisdom. That’s why advertising on social media is unlike any type of advertising that has come before it. You not only have a captive audience, […]

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Ever since social media burst onto the scene, the advertising world has been turned on its head. All of a sudden, businesses had the option to engage potential customers on their home turf and in a way that traditional advertising had never allowed. Hands down, one of the biggest (and easiest) ways businesses began using social […]

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