Social media engagement refers to the level of interaction users have with your brand’s content on social media platforms. Encompassing a combination...
Author - Jacklyn Lavoie
Jacklyn Lavoie works with Otter PR as a Marketing Specialist with a concentration on social media. She initially refined her organic social media skills by spearheading marketing initiatives for her own online retail store and has nearly five years of experience in social media management. Jacklyn graduated Magna Cum Laude from Stetson University in May 2022 with a Bachelor of Business Administration and a minor in Marketing. In her time at Stetson, she balanced academic excellence with a distinguished career as a D1 student-athlete. During her senior year, she earned the honor of being elected team captain, an experience that imparted invaluable lessons in leadership, discipline, and dedication.