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Articles by Jacqueline Dooley

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For the majority of Google advertisers who are not professional SEMs or don’t work with a search marketing professional in some capacity or other, Google’s content network remains a mystery. It is a tantalizing way to get more volume for a campaign, but conversions are inevitably lower (often MUCH lower) than ads on the search network, […]

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One of the compelling things about paid search marketing is that it’s extremely easy to start and manage a campaign. Search campaigns can be launched in mere minutes on all the top engines. So not only is it easy to do, it’s quick to have your ads up and running. These two factors can be a mixed blessing, however, particularly if […]

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This is a question that I often get from direct clients, smaller agencies or larger agencies who are just starting to offer search marketing services. In all three cases, my client (e.g., the agency or the advertiser) is looking to me to help them price out search services. For agencies, I actually favor a hybrid model […]

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