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About James Armstrong

James Armstrong is a partner and consultant with Haystack Search where his SEO and Digital PR expertise is put to good use. He's also the owner of Caveman Store. Before moving into digital marketing, James spent several years as a broadcast journalist with the BBC.

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The content you produce (website copy, social media posts, blog posts etc.) serves several purposes; to inform & educate people about your company/products, to earn links & social media shares, improving brand awareness, and to flag search engines that your website is relevant for certain topics & key-terms. But what if your business is boring? […]

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“Publicity is absolutely critical. A good PR story is infinitely more effective than a front page ad.” — Richard Branson Most press releases suck. I know this, because in my years spent working as a journalist, thousands found a way into my inbox, and the vast majority of those were summarily deleted. In an effort […]

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