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Articles by Jan Riley

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A recent report by Borrell Associates predicts that small and medium sized business will triple their non advertising spending online in just 5 years. That means a cool 1.63 billion dollars for online marketing that does not include PPC, Banner ads or other advertising. It is also expected that during this same time offline advertising […]

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Article marketing is one of the simplest and least expensive ways to market your online store. Articles can drive traffic, build trust and establish credibility without having to sell at all. The opportunity for an article to engage, educate and influence consumers during the critical research and evaluation time is an ecommerce marketers dream.  Yet, […]

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Even in a dismal economy internet sales are growing. As people become more confident with ecommerce transactions and savvy with search, selling online just makes good business sense. The drawback is that more and more businesses are vying for a piece of the pie.  As your customer reach expands so does the level of competition. […]

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