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About Johanna Rivard

Johanna Rivard drives the product and data strategies at PureB2B. She's a two-decade veteran of the online publishing, B2B demand generation, and technology media markets. When not in the office, Johanna enjoys her family, fitness routines and reading self-help books.


In today’s increasingly competitive world of digital marketing, it’s not enough to know about concepts like search engine optimization, social media marketing and other marketing buzzwords. It’s important to learn how to incorporate the concept of a sales funnel, particularly qualified leads, into your digital marketing strategy. Your organization’s definition may vary, but marketing qualified […]