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About John Findlay

John Findlay is co-founder of Launchfire, a digital engagement shop that helps leading retail, restaurant, and CPG marketers drive engagement at every step along the path to purchase. You can learn more about John at or visit


Lately the conversation around social media has shifted from growth to positive engagement. Brands are finding their social media pages, while ripe with followers, have become negative echo chambers of customer complaints. Studies have shown that people are more likely to post a complaint than share a positive experience, but the difference is marginal. Consumers […]