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Articles by John

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When Facebook Credits were first introduced as a new virtual currency, it was difficult to predict how successful the initiative would be. Several virtual farms and mafia wars later, it has proven to be a very profitable experiment and last year accounted for 15% of Facebook’s revenue, up 425% from the year before. Clearly, Facebook […]

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When Tumblr banned self-harm blogs in late February, they not only ignited a spirited debate but also spurred Pinterest and Instagram to follow suit. While these are well-intentioned policy shifts that are largely embraced, they do present some complicated questions about freedom of speech and the best way to help those engaging in self-harm practices […]

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URL structure is one of the most important and basic elements of SEO and, even in this day and age, far too many sites ignore URL best practices. If you have ever encountered an overly long URL that is mostly a series of numbers that mean absolutely nothing to you (or anyone else besides the […]

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As with most SEO practices, link bait can be viewed in two very different lights depending on how it is employed. I tend to agree with Google’s Matt Cutts who described it as, “something interesting enough to catch people’s attention, and that doesn’t have to be a bad thing.” Even so, the name itself has […]

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Social media. I hope you’re sitting down for this one. Once you have created your website, you need to tell people about it, and the best way to do that is social media. I know, shocking, right? Okay, it’s not even a little bit surprising, but in a world where we are crunched for time, […]

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Viral marketing is nothing new, but social networking has changed the way we think about it. It has never been easier to share something en masse, and there have never been so many different platforms on which to do this. That said, the key to dissemination is not only utilizing every outlet available but also […]

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Experts squawk about Twitter, Facebook, Foursquare, YouTube, designing websites, and a whole litany of online and social media possibilities, but not all of them make sense for every single business. When it comes to local advertising, small business owners must seriously consider how to concentrate their efforts. While we all must utilize the internet and […]

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The topic of SEO vs. Sales is a rather fascinating one. This topic is really the battle of what is good for SEO in terms of content and website structure versus what is good concerning the direct marketing appeal. SEO is about having good content, page authority and plenty of pages. From the sales perspective […]

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An increasing number of businesses have been running direct response and branding campaigns through Facebook due to the fact that Facebook is a very popular medium with a huge number of users and page views. It is really quite easy to target internet users on Facebook however, in order to succeed it is important that […]

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