Author - Joseph Baker

avatarJoseph Baker has worked in the business world for over 10 years, specifically in management. He has led development and management teams, and implemented budget reductions both professionally and as an independent contractor. In addition, he has led strategic planning and systems of implementation for six organizations, both public and private, and worked extensively with small businesses.

IT in the Cloud

IT in the Cloud

Contrary to what many people believe, cloud computing hasn’t decreased the need for IT skills, it has merely changed the emphasis of these skills...

Fostering User Engagement

Fostering User Engagement

Unlike the field of dreams, if you simply build a site your users aren’t going to magically show up and hit the “check out” button...

Finding Your Mobile Message

Finding Your Mobile Message

Like most aspects of running a business in the modern digital age, mobile marketing is all about the relationship between your business, brand or...

Engaging the Mobile Market

Engaging the Mobile Market

The main goal of a new business or an existing company is to drive business and improve year over year profitability. What happens in an ever...