Andrew Roman Wells is the CEO of Aspirent, a management-consulting firm focused on analytics, and co-author of Monetizing Your Data: A Guide to Turning Data into Profit-Driving Strategies and Solutions. For more information, please visit www.aspirent.com or www.monetizingyourdata.com.
Data is quickly becoming a company’s most important asset. To monetize this asset, organizations leverage analytical tools that generate insights in...
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