Site   Web
avatar

Articles by Judy Murdoch

avatar

Recently, the owner of a consulting practice contacted me. In the email, she said that she needed an easier, more predictable way to find ideal prospects. She had already tried a lot of different things but nothing worked. So we set up a meeting so I could learn more about her situation and whether I […]

Read more...
avatar

Many small business owners I talk to always seem to be playing catch up when it comes to their marketing. Last week when I told a small business owner that she was doing a good job with her marketing, she replied “Oh, but I have so much to do!” in an apologetic tone. So I […]

Read more...
avatar

(Note: Actually I was going to title this article, “How to use numbers in marketing without turning into the Robot from Planet X” but that was way too long for an email subject line.) I typically write a lot more about the “human side of marketing,” because I think topics like trust, sincerity, and emotions […]

Read more...
avatar

A couple years ago, I was talking with someone who was, for me, a very challenging client. I’m all about cultivating relationships that result in opportunities to sell. This particular client seemed allergic to cultivating relationships for reasons I never really understood. I remember one such meeting, I was trying to explain to my client […]

Read more...
avatar

One piece of advice I’m hearing again and again is the importance of taking good care of your “core customers.” The customers who have been working with you for years, who send you referrals, and who return again and again to buy from you. Loyal customers are vitally important during difficult economic times like we’re […]

Read more...
avatar

I have to admit I’ve been slow to jump on board with the whole social marketing trend. After so many years spent in marketing and frequently hearing about the “next big thing”, I’ve come to the decision that all these technologies are simply communication tools for building trusting relationships with prospective customers. No one tool […]

Read more...
avatar

This is why addressing the need to belong is so important. It also may seem a little mysterious to you as a business owner. Perhaps you’re thinking, “all this makes sense to me but how exactly do I help my customers feel like they belong on the home page of my website?” How to Create […]

Read more...
css.php