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About Julia McCoy

Julia McCoy is a serial content marketer, entrepreneur, and bestselling author. She founded a multi-million dollar content agency, Express Writers, with nothing more than $75 at 19 years old. Today, her team has nearly 100 expert content creators on staff, and serves thousands of clients around the world. She's earned her way to the top 30 worldwide content marketers, and has a passion for sharing what she knows in her books and in her online course, The Content Strategy & Marketing Course. Julia also hosts The Write Podcast on iTunes.

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What does strong content look like? That’s the million-dollar question. If you can create strong content for your readers, you will get back as much as you put in. Strong content brings in ROI you can’t argue with: More people reading your content from start to finish. More people actually learning from your content, gaining […]

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The entrepreneurial spirit is about growing an idea into something spectacular.  Whether it’s a design for the perfect product or the concept of a thriving organization, the right vision can change the world – once it is put into action.  The main problem entrepreneurs usually face is coordinating those ideas of limitless potential with limited […]

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The sales funnel as we know it is at least 94 years old. That’s pretty dang old. Especially in this age of the internet, where algorithms, news, newsfeeds, data, trends, memes – you name it – change at lightning speed. The creator of the idea of a sales funnel was William Townsend. He wrote about […]

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Content is apparently king.  But writing content that rules over your competition is not that simple.  According to Time, the average reader spends only 8 seconds reading a piece of content. That means creating engaging, valuable content that helps your target audience is vital.  These days, in order for businesses to increase traffic and revenue, […]

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SEO Targeting
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SEO never stops evolving. Just when you think you have all the facts straight, you learn something you were missing in your strategy, or Google updates their algorithm again, or you realize you’ve been slightly behind the curve. So far, in 2018 alone, there have already been 12 major Google algorithm updates – confirmed and […]

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Business Woman
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There’s an old adage that’s made its way into movies and across generations – it says there is no place like home. But why is that, exactly? It could be because we seek familiarity, as humans. We like areas that we’ve grown accustomed to. But there’s also something to be said for an abode that’s […]

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Have you ever felt like content creation is an uphill battle? Not getting the likes, shares and comments you should be?  Having a hard time increasing click-through rates in your emails, or conversions on your landing pages?  If so, then this proven conversion framework will help you out. In fact, if you want to improve […]

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You’re on board. You’ve seen the stats and heard the success stories.  You’re convinced. Content marketing is a go. You’re ready to join 91% of B2Bs and 86% of B2Cs already giving content their best shot. More than that, you’re ready to join the ranks of the truly successful. That’s great!  …Now what? If you’re […]

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Around 15 years ago a new kid arrived on the block in the B2B marketing world, and it had nothing to do with a Wahlberg brother or a boy band from Boston. It was the birth of Account Based-Marketing (ABM) – a form of marketing that involves identifying high value targets, usually businesses, and treating […]

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Marketing can be a complicated beast. It’s a beast that is constantly evolving, forcing savvy marketers to keep up with the latest trends and technologies. And while every marketer has a view about the most effective methodologies, software and evaluation methods, there’s one thing we pretty much all agree on – the value of great […]

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Why Use Content Marketing To Promote Your Business?
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One of your New Year’s resolutions might involve buckling down on your content creation. You might have pledged to direct more resources toward your content (time, money, etc.) to make it better, because you know better content wins. Turns out, one BIG way to make it better is to make it longer. Write more words. […]

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Surprisingly, successful content that performs well is not run-of-the-mill in the industry. Instead, the successful pieces are content unicorns – rare beasts that you only see if you’re lucky once in a blue moon. Guillaume Decugis did a study recently on average content shares. (He presented his findings in a Sprout Social webinar). Using Hawkeye, […]

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Content marketing is powerful, but combine it with the holiday season, and it gets amped up to a whole different level. Think of it like your holiday eggnog. It’s fine on its own, but once you add a little rum and a sprinkle of nutmeg or cinnamon, it becomes Christmas in a glass. This season, […]

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Facebook’s organic reach is basically on life-support. In short, get ready to visit the grave very soon. RIP, non-paid Facebook Page posts. Here’s the eye-opening state of things: In the last five years, organic reach on Facebook has fallen nearly 14 percent, as HubSpot estimates. That doesn’t seem like a big number, but that dive […]

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