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About Kato Nkhoma

Kato is the Chief Content Strategist at A strong aversion to bland web copy has set him on a crusade to help you increase reader engagement by crafting hypnotic copy that will turn browsers into subscribers. Let’s get people talking about you.


SEM VS SEO, which is the best marketing strategy? Is there even a difference between SEM and SEO? Indeed these two marketing strategies seek to fulfill the same outcome, driving quality leads to your business, but that’s as far as the similarities go. Here are five major differences between the two so as to settle […]