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About Kayla Matthews

Kayla Matthews writes about digital tech and apps for MakeUseOf, VentureBeat and Lifewire, among others. To read more posts by Kayla, follow her blog Productivity Bytes.

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It’s a common misconception that all marketing campaigns are created equal, at least when it comes to how to handle them. For example, one does not market a local retail business the same way one would market an international organization. Just like teams don’t market a conventional brick-and-mortar business the same way they market an […]

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Statistics indicate people have insatiable appetites for videos. They watch more than 500 million hours of YouTube content daily and upload more video content in 30 days than TV networks made over three decades. Moreover, a study from Forrester revealed there would be more than 200 million online viewers in 2018. It also showed that […]

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Regardless of how people feel about his politics, most individuals acknowledge Donald Trump as a history-making figure who never fails to grab attention. Some industries capitalize on that public interest and use it to shape their marketing campaigns and drive sales. Here are three of them. 1. Food Service Restaurants frequently offer limited-time items, and […]

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Even the most compelling words of marketing copy don’t typically have the same effect as getting the chance to try products or otherwise get immersed in what brands offer.  That’s why experience-based marketing — also known as experiential marketing — is so successful. Particular trends are especially effective for engaging customers.  1. Exclusive Events People […]

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Your email open rate can be an excellent indicator of whether you’re getting conversions after people read your emails. Tools that track open rates generally insert an invisible image into the message and notify you if it loads, indicating someone saw the email’s content.  Here are six apps and extensions worth checking out.  1. Yesware Yesware […]

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