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Articles by Kirsten Hendrich

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The first step of any online campaign is deciding what you want to be known for, particularly when aiming for a stronger presence on the search engines. These terms or search phrases that you wish to be seen for are called ‘keywords’. Researching and implementing these keywords into your website is crucial to the success […]

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Communication between client and service provider is a vital part in the success of any campaign, or indeed any business relationship at all. Due to the nature of SEO, many clients will have quite a lot of questions and these should be dealt with right at the early stages, before a campaign has even begun. […]

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As a freelance SEO consultant I always set my clients up with a Google Analytics account. This enables them to keep track of what progress is being made and adds transparency to the relationship. However, there are usually a fair amount of questions directed my way as how to understand the data, and what exactly […]

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Setting up a website is hard work, but many people don’t realise that the really hard bit, and sometimes most expensive, is getting traffic to visit your site. To get the most out of your website you must put time in, and continually develop and market your website to the online world. Below are a […]

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