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About Marianne Cellucci

Marianne Cellucci is a Sr. Online Marketing Analyst for Net Atlantic, an Email Marketing company. In addition to bringing a common sense approach to email marketing strategies, she has extensive knowledge of advanced techniques, including automated emails, segmentation, and trigger-based messaging.

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In my article titled, 10 Tips for Split Testing Email Campaigns, I touched upon “Calls-to-Action (CTAs).” In ‘email marketing, as well as online marketing. There are a number of important elements associated with CTAs you can optimize to improve your click through rates (CTRs) and responses, or get your subscribers and visitors to engage in […]

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Marketers know there is no magic formula for an ideal email marketing campaign. The secret to an effective email campaign, whether it’s to get more web traffic, grow sales, or increase donations, is through testing and optimizing emails. If used correctly, email marketing offers a great opportunity for brands to increase subscriber satisfaction and retention, […]

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Well – you can ask 100 marketers and you’ll get a different response. What do you call it? A. Email Newsletter implies that you are sending, well, a newsletter – something that is informational vs. promotional. B. Email Broadcast is an acceptable term since it implies that you are sending the same message to multiple […]

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