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About Matt Jackson

Matt Jackson is the founder and lead copywriter for Ethical Link Building, providing SEO link building campaigns including press release writing and article marketing services. He provides eCommerce writing services, including the writing or rewriting of production descriptions.

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“Is it worth it?” This is the most important question you can ask when considering a guest blog opportunity. There are currently more than one billion websites. Even if you only approach sites that are actively looking for contributors, you need to severely limit your outreach. A high-quality post will take hours to complete. If […]

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One of the most common pitfalls that we see with eCommerce websites is that of republishing manufacturer descriptions. It’s an understandable mistake. Copying and pasting a few hundred descriptions is certainly quicker than rewriting them. Some sites even use RSS or product feeds to populate their site, which further cuts down the time it takes […]

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Keyword research and keyword optimization are not dead, although their use in SEO has evolved in recent years. The experienced content marketer understands the importance of keywords, not only in search optimization but also in content promotion and in social media marketing, retargeting, and other forms of digital marketing. Keywords can prove critical to the […]

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There is a lot of emphasis now placed on the authority of a website domain and its pages. Search engines tell us that authoritative sites are those that will typically enjoy the best placement, while SEOs and marketers inform us that links and citations from authorities within our industry are those that will garner the […]

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Greater onus is placed on social signals, or social ranking factors, than ever before. This article looks at the main social networks and which signals are given greater weight by the search engines. The question of whether Google prefers social signals or traditional links is something of a moot point. The most effective search optimization […]

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Finding effective and sustainable methods of building links to your website can prove challenging. However, with some effort or investment on your part, it is possible to enjoy an increase in direct traffic as well as a boost to your link profile and search engine rankings through an ongoing link building strategy. There are tried […]

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Business blogging is a different kettle of fish to blogging for money and that, in turn, is entirely different to blogging socially. The type of blog you manage will determine the voice, design, and style of your blog as well as the efforts you’re likely to put into promoting it. A business blog needs to […]

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Whether your advertising streams concentrate on PPC, SEO, newsletter advertising, or a combination of these and any other advertising models, the landing page is one of the most important factors to consider. Primarily, the landing page needs to closely match your visitors’ requirements but it also needs to be set up to convert and persuade […]

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SEO Help From Google Webmaster Tools (Part 1 of 2) Google Webmaster Tools is a suite of tools designed to assist the web marketer and website owner in ensuring their website is optimized for Google to access and crawl it properly. The tools are surprisingly beneficial and if you haven’t checked them out before, or […]

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