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About Matt Schoenherr

Matt Schoenherr is a husband, father of four, marketing consultant and founder of Marketing Ideas 101. As a student, teacher and published author, Matt supports the worthy goals of service and commerce in the small business and nonprofit communities. Creative marketing ideas and marketing strategies may be found at MarketingIdeas101.com.

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The prospect wanted to go after the key phrase “corporate wellness Michigan.” They had their heart set on this term. Now, this was not really based in any kind of keyword research they had done. They were in the corporate wellness business and, by golly, they wanted to dominate the search results for corporate wellness […]

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DMOZ Directory
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Certain SEO tools like Raven seem to still track whether DMOZ links are present, but from what I’ve seen over the years, whole corners of the DMOZ are ghost towns. I logged into the Warrior Forum tonight to see if anyone had any experience to the contrary. I’m not finding it. What is the DMOZ? […]

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Are you involved with a non-profit organization (NPO)? Is your organization looking for a cost-effective way to increase donations, further the cause and grow your management or volunteer base? If you answered yes to these questions, starting your own non-profit affiliate network may be the right solution for you. To read the rest of Matt’s […]

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What is a brand archetype? Archetypes are a concept originally conceived by famed Swiss psychologist, Carl Jung. In marketing, a brand archetype is a genre you assign to your brand, based upon symbolism. The idea behind using brand archetypes is to anchor your brand against something iconic—something already embedded within the conscious and subconscious of […]

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One of the chief concerns we have as website owners is how to drive traffic to our websites. Without knowing how to get more traffic, how else will we get more leads, make more sales and continue to make money online? There are a number of ways to get more traffic, so I’ve collected this […]

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An interesting thing happened to me the other day. In the course of performing routine search engine marketing tasks, I received a message from someone who had just “liked” one of my Facebook fan pages, Marketing Ideas 101. The message read: “Hey, I just liked your Facebook fan page! Please like mine back!” ~ Random […]

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Today, article marketing is probably one of the most powerful and inexpensive forms of online marketing available to small business owners and non-profits. For those not savvy with the term “article marketing,” here is a quick definition: In exchange for a little sweat and focus, an article author (you) shares their wisdom and experience with […]

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