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About Melissa Burns

Melissa Burns graduated in journalism from Iowa State University and was working as a marketing manager for 4 years in a large US IT company. Currently, she is a marketing consultant and an independent journalist. Melissa is passionate about covering topics on SEO, marketing, technology, and business innovations.

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Building a brand is a very challenging task for many companies. However, without an effective brand strategy, you will not be able to create your brand identity which is vital for growing your business. Brand identity is something companies repeatedly communicate and implement it in their numerous marketing strategies to achieve individual goals.  Before you […]

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Let’s be honest – chances are that what your small business offers to its clients is not very much different from what is provided by dozens, probably hundreds of other companies (the number depends on what kind of business you run and whether it operates primarily locally or online). Unless you sell some unique product […]

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Explainer videos seem to be all the rage right now, for a variety of reasons. They are memorable, they are fun to watch, they are relatively cheap to produce – but the main reason is that they give marketers an opportunity to engage their viewers better than they can with text or even static images. […]

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Customer or user engagement is one of the biggest and loudest buzzwords in the marketing industry right now. It is no longer enough to advertise your brand, to promote your products or to supply valuable content to your users. You have to actively engage with them, interact with them, maintain contact constantly, and let them […]

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