Building a brand is a very challenging task for many companies. However, without an effective brand strategy, you will not be able to create your...
Author - Melissa Burns
Melissa Burns graduated in journalism from Iowa State University and was working as a marketing manager for 4 years in a large US IT company. Currently, she is a marketing consultant and an independent journalist. Melissa is passionate about covering topics on SEO, marketing, technology, and business innovations.
Let’s be honest – chances are that what your small business offers to its clients is not very much different from what is provided by dozens...
Explainer videos seem to be all the rage right now, for a variety of reasons. They are memorable, they are fun to watch, they are relatively cheap to...
Customer or user engagement is one of the biggest and loudest buzzwords in the marketing industry right now. It is no longer enough to advertise your...