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About Michael Benedict

Michael Benedict is Digital marketing manager at Benchmark Email. He is responsible for strategizing SEO and SEM for Benchmark Offices in different countries. An engineer by education, he started his career with a tech start-up. Over the years he has helped clients build brand equity and solve their unique marketing challenges. Connect with him on LinkedIn, Twitter and Google+

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Did you know that acquiring a new customer can cost as much as 15 times more than retaining an existing one? It is worth it to stay close to your current customers; to know their needs today and tomorrow. This is where re-marketing bumps into your plan. Read on to learn the potential of e-mail […]