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About Michell Morgan

Michell Morgan is currently working as a content and digital marketer at Lilo UK. Lilo is a web development and online marketing company based in London, United Kingdom. Michell is a passionate writer, with more than seven years of experience in digital marketing. She writes articles on latest online marketing and e-commerce trends. She loves learning about the social media marketing trends and how to improve conversion rates on e-commerce websites.


If you owned a website even a decade ago, you’ll know how simple it was to introduce SEO (search engine optimization). For Google, and most other search engines, keywords were the most important factor of all which meant you could choose one keyword for each piece of content and cram it in as many times […]